EXECUTIVE SUMMARY TELENOR it is a multinational corporation of Norway. Norwegian telecommunication was Established in 1884. with the passage of time it introduces three more telecommunication corporations. In 1995 it….
Wimm Bill Dann Swot
Wimm Bill Dann – SWOT Analysis Missing information from Resources & Capabilities research! STRENGTHS •Occupy leading position in the market ? 1? , ? 3? , ? 14? •Established Brand in Russia ? 1? , ? 3? •High quality products ? 1? , ? 13? •Diverse product basket ? 13? •Understanding of Russian Market ? 1? •Survivors, prospered during the financial crisis due to being the local producer, when imports struggled due to the weakness of the Rouble ? 9? •Entrepreneurial management: rented a production line in an existing factory to get started. ?9? Ambitious, experienced new people from outside the company hired for leading positions ? 13? WEAKNESSES •Lack of recognition abroad ? 9? •Lack of networks and contacts in foreign markets ? 11? •Lack of internal innovation ? reliance on M&A for new products ? 1? , ? 9? , ? 14? •Reliance on (primitive) dairy farmers ? 9? •Russian climate limits fruit supply to certain seasons •Internally fragmented ? 9? •Weak financial reporting ? 1? •Finding & hiring qualified personnel in growing market ? 1? OPPORTUNITIES •Diversification into higher value segments, e. g. premium-range yoghurt, ogurt drinks, dairy deserts, soft drinks (e. g. sparking, flavoured water) ? 3? , ? 7? •Diversification into growing market for Baby & children’s food ? 7? •Diversification into non-directly related fields, e.
g. ice-cream, chocolate, tea ? 3? •Acquisition of other dairies to get geographical coverage ? 1? •M&A in water to gain consolidated market ? 9? •Improve the supply chain (logistics, JIT delivery, order intake, IT) ? 11? •Operational efficiency improvements (at dairies) ? 9? •Changing market, increasing distribution through supermarkets (strategic customers) ? 2? , ? 15? •Low wages ? 2? •Abundant natural resources. E. g. gas •Joint venture, e. g. with Danone or Pepsi Co.
to gain capital and distribution ? 10? •Growing Russian Market for dairy, baby food, water, drinks, confectionery ? 1? , ? 3? •Growing upper/middle class, greater supply of money available ? 1? , ? 3? •Increasing health consciousness ? 1? , ? 3? •Increased demand for premium products ? 3? THREATS •Unreliable, insufficient local supplies of milk ? 1? •World-wide reduction in milk-supply ? 6? •Regulation of milk supply in Russia ? 1? •Margins for dairy under pressure due to increase in raw milk prices ? ? •Price-sensitive consumers may start to prefer low-cost/low margin juice & nectar ? 1? •Increasing local competition in all sectors (Lebedyansky) ? 3? , ? 16? •Competition from foreign Multinationals, e. g. Nestle, Danone producing locally (increased demand for milk, lower costs of locally produced products ? decreased profitability for WBD) ? 1? •Increased price of fuel could impact transportation costs & profitability ? 1? •Increased cost of petroleum-based products may impact cost of packaging ? 4? •Political uncertainty ? 1? , ? 3? •Changeable regulatory environment ? 1? ? 3? •Corruption and crime ? 1? •Underdeveloped Russian banking system ? 1? •Unstable currency & exchange rate ? 1? References ?1? WBD Memorandum, February 2007 ?2? Data from PESTEL ?3? EUI Industry Forecast, Food, beverages and tobacco, Russia, January 2007 ? 4? Danone Company Report, 2005 ?5? Expert Opinion, Ian Kellett ?6? http://www. nzherald. co. nz/category/story. cfm? c_id=96&objectid=10439897 ? 7? http://www.
cee-foodindustry. com/news/ng. asp? id=60598, http://www. cee-foodindustry. com/news/ng. asp? id=69136, http://www. cee-foodindustry.
com/news/ng. asp? id=66563 ? ? http://www. cee-foodindustry. com/news/ng. asp? n=63088-unimilk-childrens-food-dairy-products, http://www. cee-foodindustry. com/news/ng.
asp? id=60598 ? 9? WBD Case Study, GSB University of Strathclyde, April 2007 ? 10? http://www. cee-foodindustry. com/news/ng. asp? id=71380 ? 11? Original thoughts, assumptions based on data… ?12? http://www. iht. com/articles/2007/04/04/business/east. php ? 13? WBD Company Presentation, 2006 ?14? http://www.
flexnews. com/console/PageViewer. aspx? page=8603&str= ? 15? Supermarkets. doc research ?16? Competitive Situation_V2. doc research