What is the difference between radical and incremental change?
What is the difference between radical and incremental change? All these essays have been designed to immerse the student into the reality of relevant trends in Marketing at the global scale. The topics selected have been determined by the American Marketing Association, AMA as critical for marketing students to understand, analyze, and evaluate their implications for firms and organizations.
Goal: To develop critical thinking, analysis, interpretation, and evaluative skills and competencies on the following marketing areas: Globalization, Strategic Growth, Innovation, and Value Chain Configuration in consumer and industrial settings.
What is radical innovation and incremental innovation?
Description: These essays are the opportunity for you to discover, understand, analyze, evaluate and provide your own statements and opinions about a specific marketing topic. These essays should reflect your own and authentic thinking and rationale. Essays are not a summary of facts, reports, notes or writing of others. Essays are not a collection of information gathered from the internet, websites, journals, etc. Your writing should reflect critical and in-depth dive into each topic, description, implications, impact, and relevancy to marketing consumer and business organizations.
Structure: The general structure of an essay is as follows.
This number of pages do not include figures, tables, graphics, references, etc. The maximum number of pages is 15.
All material included in the essay has to be your original creation. For example, it is not allowed to just copy and paste graphics or tables directly from the internet or any other publication. All figures, tables or any other data arrangement included have to be your own preparation
The general format of the APA (American Psychological Association) publishing manual
This manual establishes a set of rules for referencing and formatting documents and is mostly accepted to writing in the marketing discipline. The present edition by the APA is seventh (2020). There are several online sources that provide information about this manual. For a quick reference please access https://apastyle.apa.org.
Please note that even though I have included several questions under each essay topic, you are not asked to answer these questions “one by one” and submit this as your final essay. An essay is not a set of questions answered. These questions have been included to assist you in “thinking” about several dimensions of the main essay topic. This list of questions is not exhaustive; therefore, you are welcome to stretch, expand, and add other critical aspects of the topic you judge adequate.