What is a digital marketing analysis?

What is a digital marketing analysis?

 

 

The Weekly e-Marketing Analysis will be a regular weekly assignment for you and will involve identifying a single company or brand to follow for the duration of the course.

NOTE: This is NOT to be the same company you choose for your digital marketing plan assignment. It must be a company that is actively engaged in social media marketing using ALL of the following four forums: Facebook page, Twitter page, YouTube Channel, and either a company blog or another social media platform such as Instagram, Pinterest, etc. This company will be the subject of your main discussion board post each week during the class.

 

Choose the company you will be analyzing

 

 

Make sure the company you are considering has the required social media platforms in place.
Identify the company’s website URL.
Identify the Internet business model that applies to the company’s website and explain why you placed it in this business model category.
Identify the social media platforms on which the company is active – include the URL for each of the company’s social media pages, blogs, etc. Remember, you are required to follow the company on a minimum of four platforms throughout the class. So, like, follow, or subscribe to the company’s social media pages and observe what they post and how they interact with visitors to these pages.
Identify whether or not the company allows visitors to the website to sign up for email alerts, email newsletters, or other email notifications. In your post, confirm you have signed up for these.
Identify whether or not the company has a mobile website and/or mobile app. If a mobile app is available, confirm that you have downloaded it