Advertising Is form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some actions upon products, Ideals or services. It includes the name of a product or service and how that product or service could benefits the consumer, to persuade a target market to purchase or to could benefits the consumer, to persuade a target market to purchase or to consume that particular band.
These messages are usually paid for by sponsors and viewed via various media. Advertising can also to communicate an idea to a large number of people In an attempt to convince them to take a certain action. Marketing or selling costs Marketing or selling costs include all costs necessary to secure customer orders and get the finished product into the hands of customers. These costs are often called order getting or order filling costs.
Examples of marketing or selling costs include advertising costs, shipping costs, sales commission and sales salary. Administrative Administrative costs Include all executive, organizational and clerical costs associated with general management of an organization rather than with manufacturing racketing pr selling. Examples of administrative costs include executive compensation general accounting secretarial public relations and similar costs involved in the overall general administration of the organization as whole (Thompson 1985).
Non Profit organizations may rely on free modes of persuasion such as a public services announcement. Advertising, In Its non- commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes.
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public Interest Issues and initiatives. Virtually any medium can be used for advertising.
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web opus, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of on setback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (exacerbating), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an identified” sponsor pays to deliver their message through a medium is advertising.
Digital Advertising Television advertising The television commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices television networks charge for commercial airtime during popular events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second television spot during this game reached IIS$3. 5 million in 2012. Virtual advertisements may be inserted into regular arrogating through computer graphics. It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience. More controversially, virtual billboards may be inserted into the background where none exist in real-life.
This technique is especially used in televised sporting events. Virtual product placement is also possible. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitration, radio has approximately 241. Million weekly listeners, or more than 93 percent of the U. S. Population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web or the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising is when a product or brand is embedded in entertainment and media.
For example, in a film, the main character can use an item or other of a finite brand, as in the movie Minority Report, where Tom Cruiser’s character John Anderson owns a phone with the Monika logo clearly written in the top corner, or his watch engraved with the Bulgaria logo. Another example of advertising in film is in l, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them “classics”, because the film is set far in the future. L, Robot and Spacewalks also showcase futuristic cars with the Audio and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie were used