Annotation Assignment Please complete the following steps to annotate and submit the attached reading assignment. Download the Microsoft Word file (or PDF if you want to hand annotate or see….
W6 for help with paper
APA 12pt, double spaced. Use only credible references – grading is very hard on credible sources. That backs paper points and statements. He also referenced this blog for APA headings etc. http://blog.apastyle.org/apastyle/2011/04/how-to-use-five-levels-of-heading-in-an-apa-style-paper.html Write a 500-word (minimum) submission that responds to the questions posed below:
Read Case 3-6: McDonald’s and KFC: Recipes for Success in China (located in your textbook).
Answer the following questions:
What is your evaluation of the attractiveness of China as a market for fast food franchises? What are the opportunities and obstacles involved in operating in China? If you were managing Wendy’s, for example, would you invest in China?
Compare and contrast the approaches of McDonald’s and KFC in China?
What are the strengths and weaknesses of the McDonald’s model? The KFC model?
What lessons about international strategy can we draw from this case
I cannot find this case study listed anywhere. But it is avail from course hero .com linked