Two page APA double-spaced essay in length (not including the title and reference pages)


Diagnosing and Improving Motivation
Review the case study, “Diagnosing and Improving Motivation.” In a two- to three- page paper (not including title or reference pages), respond to the following:

Describe the strengths and weaknesses of Jessica’s existing sales force.
Describe changes to the company’s processes that would help better motivate the sales force.

Feedback was identified as a significant force in the sales team’s motivation level. Explain how Jessica could have enhanced her feedback process to improve the team’s productivity and sales numbers.

Describe how Jessica changed the sales force’s customer service emphasis.
In the end, two team members (Marius and Jose) were promoted off of Jessica’s team. Explain how she can maintain her positive momentum with their replacement team members.

You need to use at least one scholarly source in addition to the textbook, and your paper needs to be formatted using APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric that will be used to evaluate your assignment. 

Required Resources

Text: Pritchard, R. D., & Ashwood, E. L. (2008). Managing motivation: A manager’s guide to diagnosing and improving motivation. Retrieved from

Section 2: Diagnosing and Improving Motivation Case Study
Chapter 5: Planning a Motivation Improvement Project
An Extended Case Study (Pages 39-41)
Extended Case: Part 2 (Pages 49-52)
Extended Case: Part 3 (Pages 64-68)
Extended Case: Part 4 (Pages 85-90)
Extended Case: Part 5 (Page 101)
Extended Case: Part 6 (Page 113)
Section 3: Improving Motivation
Extended Case: Conclusion (Pages 134-136)


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Sherk, J. (2011, Sept. 8). Extended UI payments do not benefit the economy . Conservative Policy Research and Analysis. Retrieved from

Viscuso, F., & Viscuso, J. (2011, July). How to build department morale. Fire Engineering, 164(7), 77-78, 80, 82. Retrieved from ProQuest database.