The Globalization of CEMEX

The Globalization of CEMEX

Using concepts, theories, and terms from the corresponding Chapter discuss the following (Bartlett, Christopher A., Beamish, Paul W. (2014). Transnational Management: Text, Cases, and Readings in Cross-Border Management (7th Edition) New York: McGraw-Hill Irwin.  ISBN-10: 0-07-802939-2)


  1. The company background, the current situation and any competitive issues;
  2. The potential choices and opportunities going forward.
  3. Question: Should CEMEX pursue merger/acquisition opportunities, and with whom, why or why not?


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Approximately 250 words

Total price (USD) $: 10.99