The Globalization of CEMEX
Using concepts, theories, and terms from the corresponding Chapter discuss the following (Bartlett, Christopher A., Beamish, Paul W. (2014). Transnational Management: Text, Cases, and Readings in Cross-Border Management (7th Edition) New York: McGraw-Hill Irwin. ISBN-10: 0-07-802939-2)
- The company background, the current situation and any competitive issues;
- The potential choices and opportunities going forward.
- Question: Should CEMEX pursue merger/acquisition opportunities, and with whom, why or why not?