The Globalization of CEMEX

The Globalization of CEMEX

Using concepts, theories, and terms from the corresponding Chapter discuss the following (Bartlett, Christopher A., Beamish, Paul W. (2014). Transnational Management: Text, Cases, and Readings in Cross-Border Management (7th Edition) New York: McGraw-Hill Irwin.  ISBN-10: 0-07-802939-2)

1. The company background, the current situation and any competitive issues;
2. The potential choices and opportunities going forward.
3. Question: Should CEMEX pursue merger/acquisition opportunities, and with whom, why or why not?