Strategic choices for international markets
Discuss the strategic choices that must be considered before entering international markets
(1) If a multidomestic approach gives local managers the most flexibility for responding to local market conditions, why wouldn’t every international company use this strategy? (2) How might the choice of overall organizational strategy affect a company’s staffing plans in each country?
(1) Have you ever purchased an imported product that seemed poorly adapted to the U.S. market? (2) If so, what would you advise that the company do in order to satisfy U.S. customers more effectively?