Starbucks

Starbucks

Introduction:
A brief introduction of the campaign; introduce the project and why it was selected

Body:
1. Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis/strategy.
2. 3 Specific, Measurable, Achievable, Realistic, Timely (SMART) objectives of the campaign.
3. The intended target audience.
4. 3 key messages for the campaign.
5. Tactics used in the campaign.
6. Timeline of the campaign.
7. Evaluation & recommendations for the campaign.

Conclusion:
Summarize the campaign plan in one or two paragraphs.

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