The Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor, they have to keep….
Soft Drink Industry Coca Cola Essay
The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name ‘Coca-Cola’ was suggested by Dr. Pemberton’s bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob’s Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50.Since the year’s expenses were just over $70, Dr. Pemberton took a loss. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. In 1893, Coca Cola was registered in the United States and then further investment was put into it to expand the business.
To handle the enormous capacity of its business, the Coca Cola Company has divided up into six operating units: Middle and Far East Groups, Europe, The Latin America Group, The North America, The Africa Group and The Minute Maid Company. The Head Quarters is situated in the United States. The country that I’m going to be concentrating on is the United Kingdom and how the company works in the U.K.Throughout the history of the world’s most popular soft drink, advertising for Coca-Cola has followed the trends of time. Coca-Cola’s advertising slogans are memorable and create lasting impressions. Since the first slogan was introduced in 1886 ‘Delicious and refreshing’. The overall theme has been refreshment- one of the pleasant things in life, distinctive and available nearly everywhere. Motto followed the lead to make Coca-Cola the best known soft drink in the world. Today, motto for Coca-Cola and the company’s other products are carefully aimed towards individual tastes while understanding the universal appeal of refreshment. And very appropriately, the company has globally launched its new motto Theme –“Enjoy Coca-Cola”.
Present Day Coca-Cola
As of now, Coca-Cola has been doing as well as it ever has been. In 2006, Coca-Cola and Coca-Cola Enterprises were ranked No. 1 and No. 2 on Fortune 500’s list of best beverage companies. It has been ranked as one of the top companies to work for. As of 2000, it was the top-ranked soda in the United States.
Coke has also come a long way from just their original formula. In the 1980’s, they introduced diet Coke (lowercase “d” to emphasize that it’s still Coke). As of 2000, it was the most popular diet drink. In the 90’s Coca-Cola came out with all kinds of different flavored beverages, such as Vanilla Coke, Cherry Coke and Sprite.
Atlanta, Ga. remains the home of Coca-Cola. Downtown Atlanta houses The World of Coca-Cola, a museum dedicated to the life and popularity of the beverage. The museum houses the world’s largest collection of Coke memorabilia, as well as a drink station that allows visitors to drink Coke products from around the world.
Coke’s current advertising campaign is “The Coke Side of Life.” The theme is one that Coke has used time and time again, but it still manages to be effective. It’s the simple, “enjoy life” approach that usually seems to work for them. Keeping up with the times, Coke also launched a viral marketing campaign on the internet.
Coke is a driving force in the global market, and its taste has a familiarity to it that almost everyone can relate to. Some even say that Coca-Cola is patriotic, that it’s one of the things that is truly American. As long as the public retains their taste for the familiar, Coca-Cola will have a place in markets everywhere.
Present Company Information
The Coca-Cola Company, incorporated on September 5, 1919, is a beverage company. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks,
ready-to-drink teas and coffees, and energy and sports drinks. It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite. In September 2012, it acquired approximately 50% equity in Aujan Industries’ beverage business. In January 2013, Sacramento Coca-Cola Bottling Company announced that it had been acquired by the Company. Effective February 22, 2013, Coca-Cola Co acquired interest in Fresh Trading Ltd. Effective February 22, 2013, Coca-Cola Co acquired interest in Fresh Trading Ltd.
Current product line of coca cola not only now limited in the soft drink it has more than 25 products in its product line. Some of well-known products are describing bellow-
On May 8, 2011, Coca-Cola celebrated its 125thanniversary. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with carbonated water.
Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.
Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.
Introduced in 1961, Sprite is the world’s leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide, with a strong appeal to young people. Millions of people
enjoy Sprite because of its crisp, clean taste that really quenches your thirst. But Sprite also has an honest, straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to who you are and to obey you.
Introduced in 1940, Fanta is the second oldest brand of The Coca-Cola Company and our second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste.
Diet Coke, also known as Coca-Cola light, is a sugar- and calorie-free soft drink with a deliciously crisp taste that gives you a light boost in your busy day. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola Trademark. The brand created an entire new category and a new way of life. Today, Diet Coke/Coca-Cola light is one of the largest and most successful brands of The Coca-Cola Company, available in over 150 markets around the world.
Coca-Cola zero was created with young adults in mind and offers great Coke taste, uplifting refreshment and zero sugar.
Minute Maid has been making juice for over 60 years and has a heritage of nutrition, innovation, and quality. We continue to use high quality fruits and fruit juices so that consumers can enjoy our products with confidence. Our commitment to delivering high-quality juices and juice drinks with great taste and good nutrition is something you really like.
Pure, crisp DASANI delivers fresh taste with a clean, fresh style. DASANI DROPS is the vibrant and delicious drop that transforms everyday moments into something deliciously fun, unexpected and colorful. A refreshing duo.
Simply Orange is a premium, gently pasteurized, not from concentrate 100% orange juice. Available in six varieties, Simply Orange is never frozen and never sweetened.
POWERADE™ combines carbohydrates, electrolytes with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities. In most markets, POWERADE is scientifically formulated with the ION4® Advanced Electrolyte System, which helps replenish 4 key electrolytes lost in sweat: Sodium, Potassium, Calcium, ; Magnesium.
The smooth citrus taste of Mello Yello has refreshed people’s thirst for over two decades. Its unique taste and confident, in-control style sets it apart from other soft drinks. Mello Yello highlights the smooth choices in life – because when you drink Mello Yello, everything goes down easy.
FUZE® is reinventing the juice drink experience with its line of flavored beverages that blend together the goodness of diverse fruity flavors and nutritional ingredients. The new and improved FUZE is now available in twelve mouthwatering flavor varieties, each of which is an excellent source
of antioxidant Vitamins A, C and E.