Developing an internal and external customer orientation will facilitate the implementation of relationship marketing principles by businesses. Relationship marketing highlights the need for an external customer orientation, which in turn….
Social Media Marketing for Businesses
There are numerous social networking tools available for your use. Whether you’re trying to build your business or just using them to stay in touch with friends and family. A few of the most popular sites are Facebook, Twitter, Windows Live and Google Buzz. According to one study Facebook has over 250,000 users and over 120,000 users log onto the site once per day. The unfortunate thing about these sites is that most people don’t know how to use them to their full potential.
Some employees use social networking as a quick break from work. Studies have shown that taking short breaks can make workers more productive, and hopping over to your Facebook page for five minutes to check friends’ activities can be a quick and efficient way to “get away” mentally, even if you need to stay physically in place (Shinder, 2010). Social networking can be a real advantage to the business world. Many business people are using social networks to build relationships with potential clients and colleagues.
Word of mouth has always been one of the best ways to advertise your business and social networking is just an extension of that. Marketing is one of the biggest advantages that social networking provides to businesses. The Internet has created a broad playing field for business competition. Social media plays an important role in a business plan, helping bring businesses and customers together in innovative ways.
As a small-business owner, you may have limited resources, making social media even more advantageous. Social media is a powerful tool that savvy business owners can use to increase chances of success. Many businesses do the majority of their business in e-commerce. In order to stay competitive and successful in today’s internet happy society, it’s imperative to use social networking sites to advertise your business.
Debra, L., Shinder (2010, August 19). Retrieved from