Situational Analysis

 
Strategy Phase: Situational Analysis
In this task you will complete the Situational Analysis. Use the guide in the Important Documents to develop your document.
The Situational Analysis Should include:

Competitive Analysis 
Company Analysis 
Product Analysis
Customer Analysis 
Market Analysis

Complete a thorough analysis for the company you have selected for your final project. .
To complete this task successfully first work through all learning resource activities:

Watch the Introduction and Section 1 – Understanding Marketing’s Role from the course Marketing Foundations with Drew Boyd in LinkedIn Learning (~7 videos: see below)

Read more about strategy in Chapter 2 of How to Write a Marketing Plan, Revised Third Edition

(for further clarification) Read Chapters 3&4 in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Complete the following for your assignment:

Competitive Analysis 
Who will be your competition and how will you deal with the competition?

Company Analysis
Describe your company and include your SWOT analysis.   

Product Analysis
Describe your product. How will the company benefit from this product?

Customer Analysis 
Part 1: Research the customer analysis. Use these steps (see Customer Analysis example below):

Decide what is a customer.
List and gather data about the buying factors (why are people buying this product or service?)
Rate buyer’s perception of product or service.

Market Analysis
 Identify customer types for your product.

You are now ready to add all your information together and upload below.
This will include:

Competitive Analysis 
Company Analysis 
Product Analysis
Customer Analysis 
Market Analysis

Add any graphs or diagrams you used in coming to your conclusions.
Upload below.

Additional Resources:
Hospitality Industry
Read Hotel & Travel Industry Analysis and Trends
Read Hotel Competitive Set Analysis Marketing Strategy and Competitive Analysis in Resources
Healthcare Industry
Read Healthcare Industry Analysis 2014
Any Business Industry
Evaluate the Value Proposition of your Competition

find the cost of your paper

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