Samsung diversifies on the flash memory market

InstructionsHideCase 1 Samsung diversifies on the flash memory market – Answer all the questions with evidence from the case and you can use the textbook.

Q1. How did Samsung achieve economies of scope in developing their NAND flash memory technology?

Q2. How might the rest of the industry respond to the dominant position Samsung now holds in NAND flash memory technology?

Q3. What benefits did Samsung receive due to diversification strategy to flash memory products?

Q4. What are the different levels of diversification firms can pursue by using different corporate level strategies? Write comprehensive answer with examples (2 points)

Samsung diversifies on the flash memory market

Samsung diversifies on the flash memory market

Case 2: Nissan and Renault – a horizontal complementary strategic alliance case – Answer all the questions

Q1. Why is the Nissan and Renault case a good example of a horizontal complementary strategic alliance? Discuss the characteristics , success and failure factors of a strategic alliance.

Q2. What are the main challenges confronting this alliance in the ever changing automobile sector?

Q3. How did Renault-Nissan Alliance created synergy between them that supports them to neutral decision making so that both companies satisfied.

Q4. Describe two of the international business strategies you learn and what are the potential success and failure factors? (2 points)