Rise and fall of a global company

Rise and fall of a global company

Rise and fall of a global company: case study and analysis of the global tour
operator “Thomas Cook”
2. Crisis management in tour operator business: theoretical foundations and
recommendations for action on the current crisis
3. A ticket to travel freedom: the “green” vaccination card as a solution for
the travel industry
The basic task is to choose a research topic that is related to any of the above listed
main topics, and develop it into a research work/paper linking it with it the current
crisis or trends as it affects in particular any of the chosen field, incorporating the
underlisted literature/books RECOMMNDED, websites and YouTube video link as
references.

LITERATURE/ BOOKS RECOMMENDED:
Holland, J. & Leslie, D. (2018). Tour Operators and Operations. Development, Management
and Responsibility. Wallingford: CABI.
Holloway, J.C. & Humphreys, C. (2016). The Business of Tourism. 10th ed. Harlow: Pearson.
WEBSITES
https://www.unwto.org/international-tourism-and-covid-19
https://skift.com/2020/02/04/thomas-cooks-collapse-and-the-strange-hope-its-giving-touroperators/

Thomas Cook Collapsed Owing at Least $12 Billion


VIDEOS TO WATCH

https://www.youtube.com/watch?v=AejXVtxSTnk

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