Rhetorical Analysis of a source using ethos

Rhetorical Analysis of a source using ethos. Any important topic is multi-faceted, affecting interested parties differently according to their relationship with the issue. For this project, you need to locate an argument about your chosen storytelling research topic in an article, video, advertisement, poster, or other pieces of rhetoric. You can choose anything as long as it has a clear argument for you to analyze.

Using careful research, you will then write a rhetorical analysis of at least 1,000 words. The rhetorical analysis will summarize your chosen article or other work and then analyze the rhetorical strategies that you find there. Part of your goal is to represent the stakeholder’s position fairly while also demonstrating your ability to effectively cite a secondary source. Your analysis should organically integrate all three types of citations—summary, paraphrase, and direct quotation—into a coherent essay.

Remember, you are not making an argument yourself! Rather, you are clearly representing someone else’s argument and identifying the rhetorical choices (e.g. word choice, format, medium, appeals) that the rhetoric used to further this argument. Think of this assignment as your opportunity to guide your audience through someone else’s logic while also breaking apart the way arguments are made.


Has clear thesis that describes the overarching strategy of stakeholder by answering the question: To what extent does this piece of rhetoric effectively argue its claim(s) to its target audience through the rhetorical choices made?

o   Analysis clearly, briefly identifies chosen topic and explains why it is both controversial and an issue of public concern.

o   Analysis clearly, briefly identifies a stakeholder, the stakeholder’s stance, and the stakeholder’s context within that topic.

Stakeholder artifact is summarized and analyzed for the rhetorical strategies the rhetor employs to support the stakeholder’s claim.

  • Singles out specific rhetorical choices made by the stakeholder and discusses likely strategies behind them.

Describes who the artifact is produced for (AKA the intended/target audience) and how the rhetorical choices made are oriented to that target audience.

Rhetorical Analysis

Rhetorical analysis consists of paragraphs formed using topic sentence assessments supported by evidence that are commented on and related to the stakeholder’s main stance. These paragraphs are logically organized and easy to follow.

Consistently cites reliable research. Evidence is quoted and cited in-text correctly.