PR IP 3

PR IP 3. Pitching the Story 
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

Firsts 
Trends 
Local, quirky personalities 
The underdog 
Impact on the audience 
Something of an unusual nature 

Part 1: Pre-Pitch 
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:

Provide a brief overview of the company. 
Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real). 

Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter 

Write the pitch letter, which should include the following: 

An attention-grabbing opening 
The “hook” 
Background information supporting the pitch 
Support materials 
The action step 

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.
Part 3: Follow-up and Other Considerations 

Describe your follow-up plan. 
Discuss the special considerations for pitching a blogger. 

Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE. 

PR IP 3