Pfizer

Pfizer

Description of the firm and its
Company history (brief history, critical events, competitors, leadership), including strategic
elements of its history
Vision and mission statement
o Assessment of mission andvision
• External
o EFE and CPM with strategicimplications
o Analysis of competitive position, opportunities, andthreats
• Internal
o
o
o
IFE with strategic implications
Financial ratio analysis with key conclusions and implications for strategic choice
Overall analysis of internal capabilities and implications for your strategic decisions
Class Meeting 1: Select company and secure instructor approval. Once approved, create plan outline,
insert current mission and vision.
Class Meeting 2: Complete an EFE and CPM for your company (including analysis and conclusions)
and insert in your working draft which you will hold until you submit Phase 1 during
Class Meeting 3.
Class Meeting 3: Complete an IFE and calculate financial ratios (including analysis and conclusions)