Description of the firm and its
Company history (brief history, critical events, competitors, leadership), including strategic
elements of its history
Vision and mission statement
o Assessment of mission andvision
o EFE and CPM with strategicimplications
o Analysis of competitive position, opportunities, andthreats
IFE with strategic implications
Financial ratio analysis with key conclusions and implications for strategic choice
Overall analysis of internal capabilities and implications for your strategic decisions
Class Meeting 1: Select company and secure instructor approval. Once approved, create plan outline,
insert current mission and vision.
Class Meeting 2: Complete an EFE and CPM for your company (including analysis and conclusions)
and insert in your working draft which you will hold until you submit Phase 1 during
Class Meeting 3.
Class Meeting 3: Complete an IFE and calculate financial ratios (including analysis and conclusions)