Operations Management essay.
Wendy’s and Burger King fast food restaurants with nationwide presence are the two restaurants that I have reviewed for case 1. Considered to be number two restaurant after McDonald’s, Burger King was founded way back in 1954 by James McLamore and Devid Edgerton. On the other hand, Wendy’s, Burger King’s closest competitor after McDonalds, was founded by Dave Thomas. Wendy’s and Burger King fast food restaurants are evidently pursuing unique operations management styles in bids to edge their close competitors within the fast food industry. Wendy’s Fast Food Restaurants
1. How are the in-store orders taken? Orders are taken at the registry 2. Are the hamburgers prepared to order, or are they prepared ahead of time and delivered from a storage bin? Wendy’s hamburgers are prepared are made-to-order. The restaurant’s made to order hamburgers are prepared through innovative methods to the delight of customers, as demonstrated by the fast food restaurant’s trademark old fashioned square ground beef hamburgers hung over the bun and bearing different toppings according to customers’ choices. 3. How are special orders handled?
Wendy’s fast food restaurant cherishes in delivering special orders modeled along specific customer preferences. Customers place advance orders detailing their preferred tastes and ingredients that they would prefer included or excluded from the orders. These details are channels to the chefs via the ordering system who in turn prepare the special orders, taking account of the customer preferences on each and every step of the preparation. As such, customers can request the exclusion of toppings such as ketchup, mayonnaise or bacon from their special orders. 4.
How are hamburgers cooked? Wendy’s fast food restaurants’ high quality and fresh made-to-order hamburgers are cooked on stoves in the kitchen through a unique method was developed by Dave Thomas (1932-2002) founder and owner. 5. How are hamburgers assembled? Wendy’s hamburgers are assembled according to the restaurant’s nutritional standards and customer order preferences.
Hamburger patty consisting of ground beef seasoned with salt form the basic ingredients and are combined in varying proportions with other ingredients that include: American cheese slice, Jr., oz cheese sauce, two strips of bacon, mayonnaise, ketchup, mustard, honey mustard sauce, two dill pickles, one slice of tomato, lettuce, sandwich bun and ? oz jalapenos. Standard made to order hamburgers consist of all these ingredients hang over the bun with delicious toppings whereas special orders may exclude some of the toppings according to customer preferences. 6. Is a microwave used in the process? No. Wendy’s fast food restaurants do not use microwave in the process because they strictly prepare made-to-order fresh burgers. 7.
How are other items such as French fries and drinks handled? French fries remain the most appropriate accompaniment for hamburgers or delicious chicken fillet at Wendy’s. The fast food restaurant serves hot and fresh fries deep-fried to perfect golden-brown. Different assortments of soft drinks such as hot tea, iced tea, brewed coffee, fruit juices and different soda varieties are also served before, during or after meals according to customer preferences. Burger King Fast Food Restaurants 1. How are the orders taken? Orders are taken both at the counter and at the registry.
2. Are the hamburgers prepared to order, or are they prepared ahead of time and delivered from a storage bin? Burger King’s hamburgers are strictly made-to-order and customer preferences for special orders are always taken into account. 3. How are special orders handled? Orders with special requirements from customers are channeled through the register with instructions concerning items that should be excluded from particular customer orders. It is usually incumbent for the chefs to customize each and every special order to standards spelt out by the customers.
How are the hamburgers cooked? Burger King frozen hamburgers are prepared in micro-wave cookers. 5. How are the Hamburgers assembled? The burgers are assembled in a similar fashion as McDonalds. A cook receives the meat and has all the condiments, buns and appropriate items to prepare the burger in front of them. 6. Is a microwave used in the process? Yes. Microwaves are used because the burgers are stored frozen. 7. How are the other common items such as French fries and drinks, handled? French fries and soft drinks constitute important components of Burger King’s wider menu.
The fast food restaurant serves hot and fresh fries as well as different assortments of soft drinks such as hot tea, iced tea, brewed coffee, fruit juices and different soda varieties are also served before, during or after meals according to customer preferences.
Joe Bramhall, Burger King Company Desription. Hoovers Coverage. Retrived on November 24 2008 from http://www. hoovers. com/burger-king/–ID__54531–/free-co-profile. xhtml Wendy’s Company Profile. Retrived on November 24 2008 from http://www. wendys. com/about_us/