Module 06 Product Marketing Project – Integrated Communication Program and Entering Foreign Markets

For the final piece of your project, you will explore two concepts important to completing your marketing plan.

It is now time to think about how you will create awareness for your product, communicate features and benefits, and entice potential customers to buy. Develop an integrated marketing communication program for the product you have decided to market. Use the eight step process of developing effective communications as a guide for this assignment. This section should be 2-3 pages in length.
You now find your product is performing quite well so you have decided to take the product abroad to one of the developing markets such as Brazil, Russia, India, Indonesia or South Africa. Explain the entry mode best suited for your product. Describe the product and communication adaptation strategies will you use? This section should be 2-3 pages in length.

Your assignment should be 4-6 total pages, proofread for correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting. For more information on APA, please visit the Online Library, which is available through the Resources tab.

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