What you would recommend the state do differently (or keeps doing) based on your review of the ethical considerations? Massachusetts Lottery case and issues Raised. First, you’ll read the following resources:
The following story on NPR by Steve Tripoli called Lotteries Take In Billions, Often Attract The Poor (https://www.npr.org/2014/07/16/332015825/lotteries-take-in-billions-often-attract-the-poor).
The Harvard Business Review Case Study (available for purchase $4.25) in Conversations in Ethics course pack (https://hbsp.harvard.edu/import/744976)called Massachusetts Lottery by N. Craig Smith, John A. Quelch, and Ron Lee.
Put together a 1-page marketing case analysis of the issues that were raised in the Massachusetts Lottery case. You may refer to some of the tactics and/or tools used by other states mentioned in the case as well.
Massachusetts Lottery case and issues Raised
Please come to a conclusion if the state was ethical in the way it marketed the lottery and/or what they should (or could) do differently in the future to take into account their disadvantaged populations. Your paper should include:
A clear description of the ethical issue and/or conflict
Internal/external factors that are key to the campaign as well as the stakeholders who are affected by lotteries (please include those that are affected both positively and negatively) A clear description of the ethical issue and/or conflict
A critical examination of the ethical considerations that marketing of the Massachusetts lottery raises and what key values and ethical principles from your personal code of ethics, the AMA’s statement and the readings you have done in this module did you use to guide your response.
What you would recommend the state do differently (or keeps doing) based on your review of the ethical considerations? If you think what they are doing is unethical, explain how they could make it more ethical. If you think what they are doing is NOT unethical, explain your reasoning there as well.