Managing an integrated multifunctional business

Managing an integrated multifunctional business

Managing an integrated multifunctional business in the highly competitive global industry

You will write a term paper in the form of a Report to the Board of Directors (of your company). This paper is based on your experience overall the quarters played in the simulation, and as the CEO of your company, you will write objectively, and with candor. The Board of Directors of your company is comprised of top executives, whose expectations are for an excellent report, with substantiated facts, and no “fluff.” Use as many examples as you can to show the logic which underpinned your decisions. Be sure you analyze, discuss and detail to explain both the “Why” and the “How”. Data should be used to back up your statements wherever necessary, e.g. market share, fixed capacity, balanced scorecard, sales compensation, financial statements etc. Points will be deducted if you don’t substantiate your assertions with data.

BACKGROUND:

The simulation course is designed to expose students to managing an integrated, multifunctional business in a highly competitive global industry. Having gone through 6 quarters of the simulation experience, you used your strategic, analytical, and critical thinking skills, to run a ‘real’ business with all the complexities involved. You ‘learned by doing’ and developed expertise, creating various scenarios.

You gained experience by working in a team, in a challenging global environment, in an intensely competitive environment. You had businesses successes and failures, both of which provided valuable learnings, which you incorporated into your strategies and decisions going forward.

How do local and foreign firms compete?

Managing an integrated multifunctional business in the highly competitive global industry

ASSIGNMENT:

You will write a term paper in the form of a Report to the Board of Directors (of your company). This paper is based on your experience overall the quarters played in the simulation, and as the CEO of your company, you will write objectively, and with candor. The Board of Directors of your company is comprised of top executives, whose expectations are for an excellent report, with substantiated facts, and no “fluff.”

Use as many examples as you can to show the logic which underpinned your decisions. Be sure you analyze, discuss and detail to explain both the “Why” and the “How”. Data should be used to back up your statements wherever necessary, e.g. market share, fixed capacity, balanced scorecard, sales compensation, financial statements etc. Points will be deducted if you don’t substantiate your assertions with data.
Discuss your total experience, responding to the following questions and components:

The Report to the Board should include the following components

Managing integrated multifunctional business in highly competitive global industry
Review your financial and market performance since the start of your firm
Highlight the key features of your firm’s strategy and how they evolved over the course of the past six quarters
Overall corporate strategy
Marketing strategy
Sales Channel strategy
Human Resource strategy
Manufacturing strategy
Financial strategy
Assess your current situation, including the market, competition, and your firm’s strengths and weaknesses?
Summarize how you have prepared your firm to compete in the future.
What were the top three lessons learned?