Lewin’s 3-Stage Model of Change

Lewin’s 3-Stage Model of Change

Lewin’s 3-Stage Model of Change. You are in upper management for a mid-sized manufacturing company. Recent economic changes forced upper management to move much of the manufacturing to a foreign country. As a result, many of the state-side employees will be forced to work directly with foreign counterparts. There is great concern that the existing employees may not embrace the change, and you’ve been tasked with creating a plan to minimize the fallout.
Develop a plan that will facilitate as smooth a transition as possible, optimizing employee buy-in, satisfaction, and productivity. Write a report that explains the details of your plan, and be sure to integrate concrete examples and supportive reasoning for how to implement this plan following each step of Lewin’s 3-Stage Model of Change.

Lewin’s 3-Stage Model of Change

Prompt 2
You are an executive-level manager for a large marketing firm. Up until recently, your marketing executives enjoyed a myriad of perks including travel to meet with clients, laptop computers, free gym memberships, and company cars. However, after your firm lost a high-producing account, marketing executives will lose some of the important benefits to which they’ve grown accustomed. It is your job to get the executives to buy into the changes. These changes include the restricted use of personal vehicles, limited travel benefits, elimination of telecommuting, and return of smartphones and tablets. You know this will not be easy.

Integrating Lewin’s 3-Stage Model of Change, create a change management plan that will convince the soon-to-be disgruntled executives to buy into the change. Write up your plan as a report that you will give to the CEO for approval before you implement it. Within the report, explain and justify specific steps you will take and your methods of communication with the employees about the changes.