Categories
Uncategorized

How an organization gains a competitive advantage

How an organization gains a competitive advantage

How an organization gains a competitive advantage. Determine organizational risk and growth opportunities to develop a strategic plan
Defend business decisions in support of an organization’s strategic plan
Scenario
It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. It will produce revenue and profitability and, more importantly, strategically set the company apart from its competition.

You just have to convince senior management.

In preparation, you have created a checklist for yourself to compile information that includes research, the feasibility of the idea via the BMC, the project’s scope (timeline included), project risk mitigation, DEI, CSR, and 24-month pro fo

 

How an organization gains a competitive advantage: How the new product or service shifts the company’s value proposition

How an organization gains a competitive advantage

Directions
Create a pitch for funding. In this pitch, you must convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:

Value proposition: Describe the company’s current value proposition in the market.
Describe the selected company’s main product or service.
Discuss the company’s overall strategic plan.
Competitive advantage: Describe the advantage the company will gain by funding the project.
Describe how you discovered an opportunity to do something better than your competitors.
Determine how the new product or service shifts the company’s value proposition.
Risks and opportunities: Establish the risks and growth opportunities of the company.
Determine if the new product or service could disrupt the current industry.
Identify the risks associated with the development of this new product or service.
Growth opportunities: Describe the areas of potential growth for the company.
Identify the growth opportunities within the company.
Explain how the competitive advantage allows for growth.
Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service.

 

how an organization gains a competitive advantage: Determine if the product or service fits within the capabilities of the company

 

How an organization gains a competitive advantage

a company’s SWOT analysis or 10-K indicates whether the new product or service could be feasible

Explain how the new product or service adds to the company’s portfolio.
Target segment: Describe the targeted segment.
Identify the target customer.
Explain your blue ocean strategy.
Note: The new market is identified here.
Speculate sales: Speculate on the projected sales.
Justify your product or service by the numbers; discuss your projected revenue gain.
Note: it MUST have an ROI that justifies the project for investors and/or senior management.
Explain the risks associated with projected sales.
Speculate profitability: Speculate on the profitability of your proposed product or service.
Determine if the project is profitable.

Calculate the Price

Approximately 250 words

Total price (USD) $: 10.99