four steps in the control-cycle
(1) Why is it important to meet the needs of internal customers? (2) Is lowering performance standards in response to a failure to meet those standards necessarily a sign of “giving up”? Why or why not?
(1) Do you benchmark your performance in any aspect of your personal or academic life? If yes, does it help you improve? If not, can you identify some aspects that could potentially benefit from benchmarking? (2) Think back over any crises you’ve faced in your life. How well did you respond? What would you do differently in a future crisis?
The controlling function consists of the activities and decisions involved in keeping a company’s activities on track toward previously established goals. The four steps in the control cycle are establishing performance standards based on the strategic plan, measuring performance, comparing performance to standards, and responding as needed.