When using the free-cash flow model, cash flows are discounted at the weighted average cost of capital (WACC) and when using the dividend discount model, dividends are discounted at….
Forensic design assessments
This task relates to a sequence of assessments that will be repeated across Chapters 6, 7, 8, 9 and 10. Select any example of a visualisation or infographic, maybe your own work or that of others. The task is to undertake a deep, detailed ‘forensic’ like assessment of the design choices made across each of the five layers of the chosen visualisation’s anatomy. In each case your assessment is only concerned with one design layer at a time.
For this task, take a close look at the colour choices:
Start by identifying all the applications of colour deployed, listing them under the headers of 1) data legibility, 2) editorial salience, and 3) functional harmony.
How suitable are the choices and deployment of these colours? If they are not, what do you think they should have been?
Go through the set of ‘Influencing factors’ from the latter section of the book’s chapter to help shape your assessment and to possibly inform how you might tackle this design layer differently
Also, considering the range of potential applications of colour, what would you do differently or additionally?