Financial Skills for Entrepreneurs

Financial Skills for Entrepreneurs

Select a recently listed small company (Startup) with data available for the years 2018 – 2019.
Select the benchmark for your analysis. Comparing your main company to a rival is essential when
competing. Without it, you would never know how successful your performance is in a market or
whether you perform one or another task better than your competitor does.

Conduct a S.W.O.T analysis for your main company highlighting main financial and non-financial
weaknesses and strengths (core competences); and market opportunities and threats (e.g., risks,
customers, suppliers, competitors, industry).