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External environmental assessment of the health care

External environmental assessment of the health care labor and delivery marketplace. Conduct an external environmental assessment of the health care labor and delivery marketplace. Utilize at least one situational or environmental assessment tool from your studies or research.
Using an internal assessment tool (such as SWOT), analyze St. Anthony Medical Center’s Labor and Delivery service, and provide an executive summary and analysis of the internal organization.
Integrate the external environmental and internal organizational analyses, and propose a list of relevant health care marketing issues.

External environmental assessment of the health care


Share any insights regarding critical success factors, return on investment, and organizational viability.
Communicate your response in a professional manner that is consistent with a master’s degree level of scholarly work (clear flow of logic, analysis, integration of evidence based and authoritative sources, coherent sentences, correct spelling, use of TurnItIn source verification software, succinct/substantive use of language).
This assignment corresponds with step three of Kotler’s Marketing Plan as presented in Health Care Marketing.
Before you get started on the assignment, be sure to carefully read the scoring guide. This is your roadmap for success. Also, it is expected that successful interns will conduct research on model programs and best practices to include as recommendations (accompany recommendations with APA formatted citations and references in the list).

You may consider exploring accreditation for hospitals and nursing services. How does St. Anthony Medical Center stand? Do they have certifications, and if so are they visible on the Web site to consumers? What about patient satisfaction? Is this data on the Web site? Do they share medical and nursing expertise, and showcase innovative technology or services? How can St. Anthony Medical Center position itself as a unique leader in Labor and Delivery and women’s health in general? Be creative, and think like a C-suite executive; try to imagine how growing this service line might positively impact the rest of the organization.

Calculate the Price

Approximately 250 words

Total price (USD) $: 10.99