Entering international markets and strategic choices.
Expanding internationally is obviously not a decision any business can take lightly. The rewards can be considerable, but the costs and risks must be analyzed carefully during the planning stage. This section offers a brief look at overall organizational strategies for international expansion, followed by strategic questions in the various functional areas of the business.
When a firm decides to establish a presence in another country, it needs to consider its long-term objectives, the nature of its products, the characteristics of the markets into which it plans to expand, and the management team’s ability to oversee a geographically dispersed operation.