emotion-based persuasive message

emotion-based persuasive message

  • What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?
  • What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?
  • What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?
  • Where did your team members agree and disagree on coding and analysis, and why?
  • What final conclusions and implications would you draw about your content analysis findings?
  • What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?