emotion-based persuasive message
- What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?
- What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?
- What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?
- Where did your team members agree and disagree on coding and analysis, and why?
- What final conclusions and implications would you draw about your content analysis findings?
- What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?