Public administration involves many different partners with different priorities and responsibilities. These partners include elected officials, appointed officials, the citizens they serve, businesses, and nonprofit organizations. Public organizations are….
1- SETUP: COMPANY NAME (VERSION #6)
WRITE DOWN THE NAME OF YOUR COMPANY.
VISION: COMPANY VISION (VERSION #6)
WATCH START WITH WHY BY SIMON SINEK, HTTPS://YOUTU.BE/IPYECLTXPXW, AND WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.
Vision = After You – Before You = Impact
MARKETING: COMPANY BRAND STORY (VERSION #3)
WRITE DOWN YOUR COMPANY BRAND STORY. MAKE IT SHORT AND SWEET…SPECIFICALLY:
What you do
Who you do it for
What makes you different
Write down a service that you could add to your portfolio. Remember that services are:
Intangibile. You cannot hold or touch a service unlike a product.
Can’t see it, feel it, and even test it prior to purchase.
Inseparabile. Services cannot be separated from the service provid
provided and consumed at the same time in the same location
Perishabile:Can’t be stored and sold the following day or at some other time
Variable:The more your business relies on humans to provide services (instead of automation), the more susceptible you are to variability.
While manager focus on process improvement for product, manager focus on consistency for services.
Write down specifically what you believe that customers will expect. Wordslike quality or ease are NOT specific enough.
What specifically will you do to maintain and measure consistency of service?
GLOBAL MARKETING VERSION #1
In taking your company global, what specific issues will you have, if any with:
Are there any cultural, politcal or regional issues that would make your product undesireabl
ex. religous rules, nationalism
Can a significant part of your global market afford your product?
Do distribution, infrastructure, legal, or staffing issues impact your product.
Does your brand work as is, or do you need to modify your brnd to fit multiple countries?
2- Write a quick note to your Marketing Communications Team asking them to prepare an Integrated Marketing Campaign.
You do not have to write out the entire campaign, or tell them how to do it, but you do need to include the key elements such as:
Who the IMC is for (Target Market)
What you want your target market to do as a result of the campaign…what action(s) do you want your target market to do such as
drive people to your website
understand why you are better than a competitor
tell a friend
bring a friend
register for an event
The key elements such as:
3- Business ofter consider the health of the entire planet and to take action in their own communities and cities. Long before governments began enforcing environmental laws, individuals were coming together to protect habitats and the organisms that live within them. This is called “thinking globally, but acting locally.”
Write a quick note to your head of social media. Outline a “think globally and act locally campaign.” Include:
the major positive change that you want to help with such as:
the local action that you want to promote such as:
percentage of profits to a specific charity
donation of employee paid time to a cause
a change in what you buy, where you buy, or how you do what you do that benefits the local community
Company name :- Instant Technologies
Company vision :- To provide modern hardware and software to the users of our services through assessment of the necessary hardware and software and timely supply of orders to enhance customers feeling of satisfaction.