In his article “A Layman’s View of an Art Exhibition,” Theodore Roosevelt commented that what might appear to be art to one person may not be art to someone else. Leo Tolstoy in his article “What Is Art?” also brought into debate the way people may or may not see and interpret art. How do the viewpoints of these two authors come into play in terms of the effectiveness of a promotional campaign? What concepts might be learned from these two articles in the developing of a promotional campaign? (Support your answer with at least one additional article.) NOTE: You will be prompted to enter your Saint Leo username and password when accessing the linked articles.
Must use the class textbook as a reference as well:
Winer, R. S., & Dhar, R. (2011). Marketing management. Boston: Prentice Hall.
Include in your discussion post personal observations as well as concrete examples to support your views. Initial posts should be at least two paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional-level work, and all sources should have appropriate references and citations.