nature of conflicts in globalbusiness. Just as employees compete with one another for jobs and companies compete for customers, countries compete with one another for both. The ability of firms such as Viacom, the company that owns MTV , to conduct business across national borders depends on the complex economic relationships the United States maintains with other countries. Naturally, the U.S. government promotes and protects the interests of U.S. companies, workers, and consumers. Other countries are trying to do the same thing for their stakeholders. As a consequence, international trade is a never-ending tug of war.