Development of strategic supplier relationships. Formulate product market strategies based on an organization’s business, mission, and goals as a result of identifying solutions to opportunities. Critically evaluate the operations within an organization developing solutions to opportunities that align with their business model. Analyze a situation within an organization identifying the overall problems leading to the formulation of potential alternatives and a recommendation to resolve the stated problem(s).
Competitive advantage is an important consideration when it comes to distribution. Companies create value for their buyers through the distribution channel activities. Competitive advantage is achieved by conducting these activities in new ways that might use new procedures or new technologies that are considered better than that of the competition.
Development of strategic supplier relationships
For this assignment, read the case study, “VF Brands: Global Supply Chain Strategy,” on page 437 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.
1. Contrast the advantages of utilizing company-owned plants to using a large network of suppliers.
2. The development of strategic supplier relationships was discussed in the case. Why is this important to both the company as well as to the suppliers?
3. Analyze the strategic growth plan of VF Brands with respect to their acquisitions. Their mission in these acquisitions was to preserve the organizational culture and unique brand identities of these acquisitions. Why was VF Brands concerned about this?
4. Analyze whether VF Brands should expand the “Third Way” sourcing strategy, expand internal manufacturing, or do more traditional sourcing. Include your rationale.
Your response should be a minimum of three pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, NJ: Prentice Hall.