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CyberEthics: Privacy at google

CyberEthics: Privacy at google. The proliferation of information technology has made technological devices and the internet readily available such that individuals at all age groups have easier access to the internet. The availability of technology and the internet has made it easier to use information from different sources to improve their lives. As people use Google and other search engines to gather information, privacy issues have also emerged since users are wary of the fact that their search information is collected by search engines to improve user experience and also for marketing. Google should increase its protection for individual users while users should also take initiative to understand privacy protection and how they can protect their data.

            Much of the privacy concerns emerge from the notion that search engines such as Google use cookies to track the users’ activity. The information collected which is personal is directed towards individualization of user content while also being applied in advertising (Sullivan, 2018). The collection of this information is mostly without the users’ consent and can be applied in building the individual’s profile. Further, user concerns are also around the notion that the information can be accessed or sold to third parties for marketing purposes.

As much as there are concerns about user privacy on search engines such as Google, users themselves do not take precautionary measures in protecting themselves. Google has a privacy policy that most users ignore and this implies that they are not wary of what information is vulnerable or to what extent the search engine protects the user. Such implies that there is a level of ignorance with regards to the identification of areas where the use may be vulnerable with regards to their privacy.

While users are concerned about the collection of their private information by Google, they are not aware that they play a role in this. Most websites including Google as a search engine notifies the users that they use cookies to improve the user experience. Users are also notified that they can allow or disallow the use of cookies by the search engines. Importantly, users may allow the use of cookies without knowledge of what this implies to their privacy and this alludes to the ignorance regarding privacy.

            Beyond being aware of the privacy policy and to what extent they are protected, some users do not mind the fact that the search engine collects their personal information. Such does not come from the lack of care for their privacy but rather the fact that they are aware that the information is applicable in improving their search experience. As an example, the usage of such information in sending personalized information has been seen as a positive step, thus diminishing concerns on privacy.     

            With technology continually improving and with the threat of information access by third parties, it is essential for Google to keep improving its privacy protection for ordinary users conducting searchers. Cyberthreats and access of information by third parties can lead to malicious damage of the user and this is a concern that Google should alleviate by continually improving its privacy protection.

            Users conducting common searches may or may not be aware that their information is being recorded and used for individualization of their experience and for marketing purposes. Although Google already has privacy protection and privacy policies that users are expected to be wary of, the search engine should continue improving its privacy protection for users especially in avoiding the access to this information by third parties. Beyond this, users should also take a prerogative in protecting their information by reading the privacy policies and understanding the existing level of protection as well as how to optimize their protection.

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