Current business issues and their resolution

Current business issues and their resolution

Current business issues and their resolution. Strategic issues can come in many shapes and forms, and a fundamental part of solving any such issue is defining it in the first place. This assignment, therefore, starts with this challenge. Generally speaking, strategic issues can be characterized as developments inside and/or outside your chosen organization that are likely to impact its long-term success or survival. These issues include but are not limited to the emergence of new competition, eroding market segments, new regulations, new technological synergies and possibilities, major shifts in consumer behavior and attitudes, and so on. A good way to get you started will be for you to read widely in the business press, pick out headlines of ideas that signaled a strategic issue for a particular company or industry shortly, and start thinking of your story before you dive into your strategic analysis. Examples of such mini-cases can be found in your core textbook: R.M. Grant, Contemporary Strategy Analysis.

Make it interesting! Your case may focus on one or two strategic problems or issues – make sure that the issue(s) you choose are clearly defined and explained and that you do not exceed the word count. Ideally, the title of the mini-case will be a provocative question you intend to evaluate or critique. At the end of the case, I will advise that you end with one or two questions or a clear summary statement that would prepare readers of the case for the second part of your assignment.

In summary, when developing your mini-case, you must (a) think critically about what strategic issue (s) you want to address, (b) consider which strategy framework(s) might be appropriate for analyzing the issue, and (c) recognize that strategy problem rarely fit neatly into one framework.


Current business issues and their resolution

Current business issues and their resolution
In choosing your organization:

You can choose which organization you wish to focus on, but make sure you choose an organization that you are familiar with or where you can find freely available information relating to the organization. DO NOT choose the same company as your group assignment.
We recommend that you focus on one organization but may choose an issue involving several firms, an industry-level problem, or a sub-unit within the firm. And if it is a big, multinational company, it is ok to focus in one brand or division of that company.
The organization you focus on maybe a commercial, not-for-profit, private, or public firm.
The case should be a real organizational situation (rather than fictitious). The business press (Financial Times, The Economist, Business Week, Forbes, etc.) are good sources for ideas.
Choosing the organization you work for may be a good idea, as this will facilitate the data collection process.
Please note that you are not allowed to use the same organization you have used for your group work. If you are unsure about which organization or title to choose, please contact your tutor or module leader to discuss this as soon as possible.

Part 2: The Briefing Note: Analysis and Synthesis
This part of your essay aims to critically analyze and ‘resolve’ the issue you have set out in your mini-case study using the strategy frameworks and concepts discussed in this module.

Use the briefing note to explain how the case material relates to one or two core strategic management concepts or frameworks and present your strategic thinking through them.

Important: the briefing note should include an in-depth analysis of one or two core concepts or frameworks rather than a brief analysis of many different concepts. We recommend that you do not use a SWOT analysis as your core concept, but if necessary, you can include one in an appendix.