When using the free-cash flow model, cash flows are discounted at the weighted average cost of capital (WACC) and when using the dividend discount model, dividends are discounted at….
For this assignment, you will use the article read this week by Derek Thompson: “Turning Customers Into Cultists”
Access and read the article, highlighting the main point and main points of the article. Print it out if necessary, but make sure to read the entire article very carefully.
What you will hand in: Then, in a paragraph (200-250) words, you will summarize the article, providing a one line cited quote from the article, and a MLA Works Cited (or References page if using APA format) page (separate, last page): formatting should adhere to course formatting guidelines (as outlined on the syllabus). Feel free to use the tips sheet in the Week 3 folder for help with citation.
Remember (grading key):
To cite the one line quote, using quotes around the phrase and proper citation
To provide a Works Cited/References page as its own page, according to MLA formatting guidelines
To proofread and meet formatting expectations from the syllabus
To meet word count
To avoid first person point of view
To keep it as one single paragraph
To have a topic sentence (that states the author’s name, the article title, and the main point of the article) sand a concluding sentence (that wraps the summary up)
To use transitions between shifts in supporting points
To have at least three major points that explain the main supporting points from the article
To proofread the work so there is no/minimal sentence grammar and punctuation errors
To remain objective: it’s not how you feel about the article; it’s what the article says, so think like a reporter