Creative Ads Motivates People to Drink Water Creative Ads Motivates People to Drink Water It is well known that water is one of the most essential elements for all organisms, especially human beings. However, even though people realize how important water is for them they do not drink their daily-recommended amount of water. Therefore, organizations form water campaigns to encourage people to drink 8 to 12 glasses per day, which maintains the body’s hydration.
Nevertheless, most people believe that water campaigns are uninteresting, which makes them ineffective. Evian and Nestle are water companies that try to market their products through their ads that motivate people to drink more water so that they live young and healthy. Furthermore, the commercials grab people’s attention by using creative and artistic ideas that send to customers the same message that the water campaigns but in a fast and creative way, which convince people to buy bottled water even though they can consume it for free.
Nestle is one of the world’s largest food companies that also sells mineral water marketed by an inspired advertisement. This Nestle Pure life water TV commercial starts with a picture of the Nestle bottle of water and the question “Why does your body need 8 glasses a day of Nestle Pure Life”. The background of the advertisement is both blue and white which matches the nestle bottle of water. Although water is colorless, the Nestle Company probably chose blue because it is used almost always to represent the purity of water (Kalyan Meola, 2005).
The background includes a large picture of the number 8, which represents the number of glasses of water people should drink daily, and it is illustrated in an artistic way since it is also blue and include reflections on the number’s edges. The question “Why does your body need 8 glasses a day of Nestle Pure Life” is answered by a short video that explains the importance of hydration. The second part of the advertisement starts with a brunette model who seems to be in her thirties.
The model’s skin color and facial features do not indicate a particular nationality, which allows this ad to be shown in different countries that can relate to it. In the third part of the advertisement the model starts to drink the water and takes us on a tour that demonstrates the model’s respiratory and digestive system in a creative way. Additionally, the Nestle water becomes an image of a waterfall in a tropical jungle.
I believe that using a forest in this ad sends a message to customers that the Nestle water company products are natural. Besides that, the ad includes a family playing in the waterfall, and that is a way to motivate and attract people, especially young children, to live healthy and drink Nestle Pure Water. What grabbed my attention is that the waterfall is circulating around numerous kinds of red and pink flowers that are arranged in the shape of the human heart.
Using pink flowers for the heart will convince people that drinking 8 glasses of water is necessary for the body’s health. Moreover, while watching the video ad I discovered that it creates an illusion of a human body out of nature such as the body’s lungs, which are represented by various tropical plants, and the intestine, which is created from a waterfall. Finally, the model turns out to be a mother with a healthy body shape standing with her son and husband in a green mountain range area.
The Mother is wearing a purple top with a bright pink 3-quarter trouser, which suits the layout of the advertisement. Furthermore, both the father and his son are wearing shorts only that show us their healthy figure that means that Nestle Pure Water keeps the body healthy. Obviously, Evian is a brand of mineral water that uses creativity in order to market its pure water. The ‘Live Young’ Evian water advertisement shows many people wearing a t-shirt that creates the illusion that these models have the body of an infant.
Although the phrase ‘Live Young’ usually refers to being adventurous, using this illusion sends the message that bottled water companies try to achieve which is the purity of their products. Babies, as newborns, are pure because most of them lack diseases and stress. Looking at the layout of the advertisement, the white background makes the advertisement very positive as it represents calmness and purity; besides, it makes the models’ white T-shirts fade into the light background, which makes the baby bodies seem real.
Furthermore, the advertisement’s models are of various ethnicities, which allow more people to relate to it, and help the ad become globally well known since it can be displayed in any country. Besides that, most models are young, yet others are older, which motivates older customers to buy Evian water too. Furthermore, what grabbed my attention is that all of the models have healthy looking bodies, which suggests that drinking Evian Pure Water will keep you not only young but also healthy. The song “Wordy Rappinghood” is used to form a high-spirited mood as the models move to the beat.
Additionally, the models in the commercial are active, and doing different things like drinking water, looking at their shirts, laughing and playing with their hair. All in all, water has always been the source of life for humans. However, people do not actually drink the amount water needed for their body. Therefore, the water companies try to break the routine of water campaigns by creating new artistic commercials that motivate people to become healthier by drinking water and to by their pure bottled water rather than drinking free tap water.
Nestle Pure Water and Evian Water Company commercials are great examples since they both market their products and influence people to live a healthy life. References Duncan. (2011, April 20). Evian Babies Are Back to Live Young. Retrieved from http://theinspirationroom. com/daily/2011/evian-babies-are-back-to-live-young/ Meola, K. V. (2005). The Psychology of Color. Hohonu , 3, 2. Nestle Pure Life Natural Spring Water. (n. d. ). Retrieved May 27, 2011, from http://www. nestle-waters. ca/en/ourbrands/pure_life. htm