consumer and organizational products, and stages

consumer and organizational products. Identify the main types of consumer and organizational products, and describe the four stages in the life cycle of a product. As the central element in every company’s exchanges with its customers, products naturally command a lot of attention from managers planning new offerings and coordinating the marketing mixes for existing offerings. To understand the nature of these decisions, it’s important to recognize the various types of products and the stages that products go through during their “lifetime” in the marketplace.

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