Choose an existing brand and create a social media campaign for a new product. Use the following list as a guide for the slides in your PowerPoint presentation. Provide appropriate citations and explain each slide within the notes section.
Define your goal and objectives.
Launch Date and Promotional Activities to Create Buzz and Excitement
Budget and Resources
Choose at least 2 Social Media Channels and discuss how each channel will be used.
Describe the creative direction.
What will make the product stand out?
What will the campaign feature or look like (colors or themes)?
What campaign assets will you use (photos, graphics, GIFs)
Influencer Strategy: Provide one potential influencer you would consider using to reach more people and discuss why this person?
Content Calendar, create a 30-day calendar noting what content will be shared for each day (review this resource for examples <link is hidden> (Links to an external site.))
The length of the presentation, in addition to the title and reference portions, should be 12-18 slides (must include speaker notes) or five to seven minutes of narrated presentation (must include a transcript in Notes section of the tool). Each slide should contain notes that include citations and an explanation of your ideas.
Include at least 3-4 academic or other legitimate sources (not including your textbook) to support your findings. The CSU Global Library (Links to an external site.) can help you with finding quality resources. Format your references according to the CSU Global Writing Center (Links to an external site.).
Your multimedia-rich presentation must contain a logically-cohesive flow, including audio, video, and graphical content.
Please present your content clearly, concisely, and cohesively.
Discuss and reference concepts taken from the assigned textbook reading and relevant research.
The presentation may be submitted as a completely self-contained file (e.g., PowerPoint, Prezi, Screencast-o-matic, Knovio, or Loom) or as a link to a hosted internet site. If you plan to use a tool not listed here, please seek approval from your instructor.
Review the Portfolio Project grading rubric for specific grading criteria.
Please be sure to reach out to your instructor at any point in the course if you have questions about the assignment.