McCafe: SWOT analysis

SWOT Analysis of McCafe
McCafe has a number of strengths as it is a part of McDonalds which is the number one fast food company in the US and offers diverse services in 121 countries around the world, with annual sales of $ 14.7 billion and highest industry profit margin of 12.4%.  McDonalds is a powerful brand known for innovation and caters to multi segments. It is the market share leader in quick service industry in Canada. McCafe has a strong leader in Mr. Ralph Sagro who is highly experienced.

McCafe offers a full selection of specialty coffee and tea conveniently, quickly and very cost effectively and has been very well received in Burlington. It has a strong partnership with its suppliers and the franchisees. The employees are very well trained and highly motivated. The major weakness of McCafe is that it has a low, 7.1% market share in the coffee consumption sector with a poor reputation for coffee.
The company has number of opportunities that it can take advantage of. The Canadian food industry accounts for $ 32.1 billion (4.3% of Canadian GDP) in annual sales. There has been an explosive growth of the retail coffee industry in Canada over the past five years with a 15% growth annually. At the same time McCafe faces stiff competition from strong coffee competitors including Tim Hartons. There has also been a decline in the market share of breakfast market as McDonalds has been unable to keep pace with the industry growth in the snack business segment. There is also an emergence of substitutes to coffee.
Major environmental factors of the case
Value and convenience are of high priority for the customers in the quick service industry and the availability of large number of restaurant choices has resulted in very low customer loyalty. There is an intense fight for high traffic locations amongst the competition. Increase in franchise activity, mergers, acquisitions and distribution alliances between different quick service operators and coffee competitors are continuously impacting industry structure.
There has been an increase in the concerns related to consumer’s obesity and health. There is also an increase in the awareness about the impact of the waste disposed by the quick service industry on the environment. This has enhanced the impact of the legal and political forces on the business.
Major Concerns about McCafe
The major concern of the company is whether McCafe concept would help McDonalds regain its dominance in breakfast and snack time sales and help the company rebuild its competitive advantage. There is also a feeling that McDonalds Canada is not allocating the necessary operational and marketing expertise to develop its coffee business.
The management is also concerned about the high skill and training that is necessary to produce high quality and tasty coffee consistently. The company is also concerned about the response of major competitors like Tim Hartons towards McCafe.
Alternative actions that McDonalds should consider
McDonalds should explore the possibilities of introducing McCafes through alternative distribution alliances, as coffee is not always consumed along with meals and snacks. Markets can be segmented for Canadian Coffee drinkers to synchronize with their different coffee drinking experiences at different times of the day. The morning experience requires a convenient, dependable coffee source, the afternoon experience requires an atmosphere of relaxation and the night experience is to finish evening meals. Alternative McCafe outlets should cater to the specific needs of the above segments.
McCafe should provide value priced specialty coffee to the different target segments. The company should introduce more ‘combo’ offers to promote coffee sales. McCafe outlets should be expanded quickly before competition responds to its strategies. The company should keep pace with the technological changes in the environment. For example with the advent of internet technology more and more work is being carried out by executives outside their offices. McCafe outlets should provide wi-fi technology to attract coffee drinking executives to stay connected and web links can be provided to customize customer orders. And above all the company should recycle its waste to minimize environmental impact through its actions.
Works Cited
Carpenter and Sanders. Ed “McDonalds and the McCafe Coffee Initiative.” Concepts and Cases, Strategic Management: A Dynamic Perspective.., Pearson Prentice Hall, 2007. p. 528.

Analyze the SWOT analysis Essay

This resulted in Telephone Interpretation being offered since that year. This service connects trained Interpreters via telephone to Limited English Proficient (LEAP) Individuals. Curaçao International Is one of those companies that provide critical translation and interpretation services. Worked full time there as an interpreter, which is a chance to gain some insight about the company’s workplace as well as into the language service. Let’s have a look back at history of the company and perform a SOOT analysis.
HISTORY According to the company’s homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they named Severer. Three years later, the company’s name was changed into Curaçao International with Jeremy Woman being Chairman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of Language Learning Enterprises, Inc. (LEE) and second, opened the Tucson contact center. Its Phoenix contact center was next, In 2012.
Like its competitors in the industry, Curaçao International Inc. (mentioned here as “Curaçao” or the “company”), is a diversified language services company, operates wrought Its two sections: Curaçao Is for clients In the field of healthcare: healthcare plans, clinics and hospitals, and Valance Is for bal and governments: Insurance, financial services, education, 911, utilities, telecommunications. The products include: Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, Document Translation, and Training and Assessment.

This information is not quite accurate, at least at present. While working there in 2013 1 saw that clients had to pay $4 per minute and interpreters’ received approximately $1 5 an hour ($10 for Spanish interpreters). No wonder Curaçao is placed within the Top 15 companies reporting an average rate of growth of 72. 75 percent growth in 2008. (“Second annual ranking,” 2011) Weaknesses Firstly, at Curaçao there is hardly a strong organization culture. It seems that the company chooses to focus on the call center side of things rather than create one.
Many interpreters are misled in thinking of a company that values intelligence and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters should be content with low salaries; this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are recorded and monitored and employees are required to follow extensive rules and regulations and to minimize formal contact with other employees if not functionally necessary.
One supervisor sits at higher booth keeping an eye on 10 Interpreters. A manager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival mode and there is no workplace spirituality. And that leads the second weakness of Curaçao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at almost every Job fair in the Valley.
Not only offering both part and full time Jobs, he made recruiters of other company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER team worked really hard, but the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaçao. Apparently, something underlies the fact that the company is “Arizona fastest-growing Job creator in 2013 and second fastest in 2012 for creating over 800 Jobs in the state” as it claims in its homepage.
Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaçao in particular have encountered. Fortune Magazine views the approximately “9% of people in the U. S. Who don’t speak English a sizable market waiting to be tapped” (wry. Fortune. Com/addictions). They are right, as according to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services… Hill the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that resist recession. On August 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which “requires that the Federal agencies work to ensure that recipients of Federal financial assistance roved meaningful access to their LEAP applicants and beneficiaries” (n. D. ).
It is expected that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (“Why executive order,” 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaçao as well as other language service companies. Threats At Curaçao, it’s hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may represent a wreath to future market growth of Curaçao.
Languages “employs approximately 5,000 interpreters” (in compare with 1200 of Curaçao) (“Second annual ranking,” 2011). It provides the same products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency calls. In fact, most important governments are clients of Languages. Just go to such offices as social security, CUSCUS, DES and you’ll see the logo of Languages in a poster showing that free interpretation is available. Curaçao has to face this to say it hoses to focus on healthcare instead.

Swot analysis of lufthansa airlines

Its is the second largest airline industry in Europe and its been established in 1926. The name Lufthansa came from the two Dutch companies which has been merged together and formed a name in 1933. As in sass’s war has become a huge disadvantage for the company because of the canceling of the transport flights and soon after the war it has begun a fresh start to the company.
At that time the technology has been developed very rapidly were propeller has been replaced by jet engines and the traveling time has became very fast. Despite in several crises it has soon adopted into wide body aircrafts and made into the cargo industry as well, As the time progressing Lufthansa has been modifying its needs and requirements according to the costumer satisfaction. But then the major crises in early sass’s has threatened the airline industry Lufthansa sought the star alliance corporation and eventually found the way out of the crises and transformed room airline to aviation group.
Swiss international airline has become a part of the Lufthansa, and established a following take over the British midland and as well a the Austrian airlines. In 2013, Lufthansa achieved top rankings at the “World Airline Awards 2013” in the categories “Best Transatlantic Airline”, “Best Western European Airline”, and “Best First Class Airline Lounge”. Page 2 Flexibility in flying Full performance and reliability Global Operations. Refocusing of Diversification and establishment or “Divisions”. Strategic ability to redirect future trends.

Focus on quality complimentary global network, none of its members declared as bankrupt and its the second biggest alliance market share in north America. Its been the second largest airline operating in Europe and its been successful in connecting various destination across the Europe and as well as the global market. Page 3 Page 4 Weakness Weak industry conditions due to slowing economic growth. Participation in the cyclical, price-competitive, and capital intensive airline industry. Profitability sensitive to volatile fuel costs.

Swot Analysis Guide Essay

SWOT Analysis Guide
The comprehensive usher to the SWOT analysis method
In the undermentioned usher, we will present you to several widely used strategic be aftering methods. They enable concerned executives and strategies to measure options. program for the strategic ends and implement the alterations necessary to accomplish those ends. The rating version of the user.

SWOT analysis: debut and usage of the method in the concerned environment If you are even remotely familiar with a concerned universe. you have surely heard about the competitive environment. strategic planning and concern analysis. There are several different methods presently used in the concern universe and one of the most popular st strategic rating tools is the SWOT analysis. SWOT stands for strengths. failings. chances. and menaces. Swot can be farther classified into internal and external factors. Strengths and weaknesses belong to internal factors. and the chances and strength are classified as external factors. Why usage Swot analysis you might inquire? Well. it is a really utile and extremely effectual tool when utile planning for the strategic ends. when seeking to analyze the environment the company operates in. and it is a good ocular illustration of the challenges the company faces.
What is alone about SWOT is that it enables directors and executives to name the key advantages and disadvantages of the company and lucifers them with the external factors that will act upon the company’s public presentation in the short and the long tally. To give you a better apprehension of the method. let’s expression at some of the illustrations of strength. expression failings. chances and strength.  As you have likely noticed. strength and failings are precisely the antonyms of each other. It is true in a batch of existent instances when the strength of one company is failing for another. If one has an entree to cheap energy and other company doesn’t. the former has the strength over the latter.
– Strong trade name – Cheap resources
– High costs – No patents
– Technology – Low trade barriers
– Regulations -Trade barriers
Underutilized client market; there is room to turn and bring forth gross. Modern technologies. Relaxed ordinances. Globalization. Since there are fewer barriers. companies may spread out.
Changing consumer demands and wants. Substitute merchandise and new entrants. Regulations. Trade barriers.
As you can see. the method can be universally used for about any status and environment. It is a tool that can be used in a broader sense and can be every bit specific as the job requires it to be. A simple SWOT analysis graphic is shown below for exemplifying intents. Stakeholders of the SWOT analysis are several. They are directions for employees. providers and distributors and clients. Let’s non bury that the ultimate end is to deli present the highest client satisfaction possible in order to bring forth gross and maximize net incomes. SWOT provides equal processes and guidelines for the direction of the pattern. It states clearly the tactics and communicating forms of direction has to implement in order to accomplish the strategic implement ends. Employees are directed and trained to increase productiveness and cut down mistakes.
In the rating procedure. top executives review the available resources. step the gross and the mark cost constructions. and one time ready. set out a strategic program that stipulates the way that company is traveling to take. In this procedure. they evaluate all four features and programs for an appropriate class of action. For the planning procedure. upper and mid-degree direction reviews the graph. and gets familiar with the cardinal aims every bit good as the resources available to them in order to ac accomplish the strategic ends. In the execution procedure. thanks to the clear definitions of what is traveling to impact the company’s public presentation. employees have the advantage of cognizing what to anticipate and what is traveling to dispute them.
SWOT helps them expect the hereafter hurdlings and program suitably to anticipate the order to get the better of the barriers. As you can see. SWOT is an exemplifying method of concern planning and rating. It enables the direction to clearly place the advantages and disadvantages they are faced with. and plan realistic ends in order to accomplish overall organizational success. The advantage of the method is that it is various. it creates a clear ocular image of the state of affairs and can be modified and adjusted reasonably easily. One of the biggest advantages of the method is that it is really cheap and the biggest provides the highest consequences per dollar invested in the analysis. Cost efficiency and public presentation effectivity are one of the grounds why the method has been popular among the concerned executive executives sine the sixties.
SWOT and Balanced Scorecard
Before we go into the inside information of the Balanced Scorecard method and compare it to the SWOT analysis. let’s take an expression at the BSC ( Balanced Scorecard ) and specify what it is. what it does and ) how it differs from the SWOT analysis. s BSC is a strategic planning and execution tool that assists direction in the procedure of accomplishing organizational ends. It is a method that enables cooperation and synchronism in the concern processes. Typically balan balanced Scorecard consists of several Fieldss ( normally 4 ), which lists the topic of involvement and the stairs that would let the company make the highest consequences in the listed Fields. A simple version of a basic BSC is illustrated below.
Balanced Scorecard
As you can see. there are four Fieldss: fiscal. internal concern processes, learning, and growing and clients. We will discourse each one of them in a little more item in order to give you a better understating of how the method works. Financial in this subdivision directors list some of the cardinal stairs and ends they need to accomplish in s order to win in their ultimate end. Stairs might be take downing fixed costs. low purchase. possible IPO etc. As for the internal concern procedure. it might affect preparation. b better communicating. altering organizational construction. etc. For the acquisition and growing. it might sketch the procedure of preparation. growing schemes ( acquisition. franchising ). What is of import to understand is that. there is a difference between the SWOT and BSC. While the SWOT analysis is largely used in the broader planning process such as strategic ends for processing the organization. BSC is a tool that has frequently been used in the procedure of accomplishing a specific end. To do it clear. SWOT is used to specify the end. and the BSC is used to plan a program to accomplish that end. BSC is non purely limited to this peculiar intent and can be successfully used in broader planning, but we have found that the method is most appropriate and utile when planning for a peculiar scheme and stairs for implementing it. While the design presented supra is non a standard one. most often we encounter 4 field ted designs. An alternate design is presented below.
SWOT and BSC have been in usage for several decennaries and have proved to be effectual and efficient methods in concern planning. The two methods have often been viewed as rivals. but the consensus has been emerging in the academic every bit good as the professional community that the two are more complementary to each other than they are challengers. Both methods are comparatively inexpensive to plan and implement. and supply a valuable penetration into the plan the cardinal facet that will find the organization’s success. Indecision has to be mentioned. BSC and SWOT are two methods that help specify ends, and an overall organizational scheme they both have been used successfully for several schemesdecennaries. Even in the modern age of engineering and alternate methods. these two simple writing charts have been really popular among the top executives.

SWOT analysis for P & G

1. Strong Financial position of P & G
2. Brand Loyalty

3. High-Quality Products
4. Well known brand
5. Availability of Products in Different Sizes
6. Large Network for Distribution
7. Consumer Trust
1 . Strong competition with clinic all clear
2. Lagging behind Clinic all clear in terms of creative campaign
3. Less popularity in rural areas compare to urban areas in India
4. Higher price than other brands makes it less popular with lower income classes
1 . Have a Great Opportunity in New developing areas of India.
2. Consumer behavior towards brand loyalty
3. High Rates of Imported Shampoos
4. Increase in the Shampoo consumption due to awareness
5. Heavy investment in the research of Shampoo
1. High Competition in Indian Market
2. Threats from new entrants
3. Threats from plenty other options available to consumers
1 . Strong Financial position of P & G
1 . CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (SAID) to bring the first-ever patented scalp nutrient technology – New CLEAR with Nutria 10 to its consumers
2. Available in 5 countries worldwide
4. Clear is the only brand that offers specially formulated Anti-dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising
1 . Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-branding over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head ; Shoulders
1. To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear
2. Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension
1. Highly competitive market having many players with similar offerings and cheaper rates
2. P wrote to the Advertising Standards Council of India, which sought a response from HULL regarding an advertisement of Clear starring Pasha Bass which had a muted reference to Head ; Shoulders in the advertisement

SWOT Analysis: Macy’s vs. Bloomingdale’s

E selling and E-marketing these days is ever changing, always dynamic. Technology is advancing faster than we can think. As every day more and more consumers decide to do their shopping from home, whether it be groceries, personal items, or toys, web sites are changing significantly in order to meet their customer’s needs. Being an avid online shopper, I always look for a few things in order to fully trust a websites content and after purchase resources, which include; estimated time of delivery, estimated shipping price, product packaging, and their return policies.
These are only a few of the many key services a customer can take into consideration when dealing with an online store, but by no means are the only things that a potential e-customer should be aware of. Using the SOOT Analysis, as a guideline, I came to the following conclusions when I visited the Macy’s and Bloodiness’s online stores. An online store’s navigability should be very simple and to the point. This all begins on their homepage, were all the important information is centered.
It should use very big links, and buttons in order to facilitate a customer’s shopping experience. It should also provide enough information and a secretive photo of the item, so the customer can make the right decision and will be happy with it. In this critique both websites were equal, making this the strength of their websites.

A weakness that I found for the Macy’s website is they did not offer an “About Macy’s” link, where SWOT Analysis: Macy’s vs…Bloodiness’s. By ages_l second weakness to the Macy’s online store is in their customer services. It seems that their discount ads are the biggest and the services they offer are all left on the bottom of the page and in a smaller font size. One weakness that I personally found or the Bloodiness’s online store is their lessened line of ads, or discount ads. But then again I don’t think Bloodiness’s customers are looking for that in the first place.
The weaknesses that each online store holds can then be turned into opportunities for the rival store, which they have taken advantages of that. Macy’s caters more to middle class people, offering discount ads and inexpensive items. Bloodiness’s, on the other hand, caters to the upper class, in which they are trying to grab your attention with a line that reads “Like no other store in the world” and they also add that they’re the only apartment store that has hosted a Queen of England.
Bloodiness’s also offers the “About” page that Macy’s does not, by which they’re giving a sense of attentive service. Threats for both of these stores are certainly other online stores. If a person would make an online search for a men’s cologne, for example, they would receive thousands of links to online department stores. In this era of e-shopping, people of the upper class can now shop through a lower end department store, or bargain site like e-bay, without ever having to place one foot in any of these department stores, and no one would never know.

Panera SWOT

Analysis is a “situational in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined” to provide an adequate strategy. Pander Bread Company has become one of the leading companies in the quick casual restaurant market.
The Strengths that Pander Bread Company has are the following: a strong presence in its niche segment, a strong relationship with their franchisees, they focus on having a specialty bread and robust financial performance.

In 2008, the company operated in 1,252 bakery-cafes in 38 American States and Canada. Pander Bread Company’s success relies on the strategy of quick service and high quality food. According to Wall Street Journal, Pander scored the highest with customer loyalty in their market niche. In 2007, Sandmen ; Associates Quick-Track “Awards of Excellence,” put Pander Bread Company as one of the top chain restaurants for the sixth consecutive year. They have a very strong brand image, which also contributes to their success. Pander Bread Company has a strong relationship with their raunchiness.
It expects to operate 256 additional franchisees or area developers from their 725 franchise-operated bakery-cafes. Pander primarily operates through franchise agreements throughout the United States and this positive relationship that headquarters has with these companies has led to their success. This aids the growth of the company. The company has a high focus on being a specialty bread store. Pander Bread Company produces Artisan breads. Artisan bread utilizes natural ingredients with skilled attention, which differentiates the company from commercial intention.
This helps the company become secure in its segment of the market. Pander Bread Company has had robust financial performance. Its revenues increased by 21. 8% from 2007 to 2008. The companies net profit increased by 17. 4% from 2007 to 2008. This continued growth provides the company with a positive future. The company also purchased 51% of the outstanding stock of Paradise.
Pander Bread Company has highly concentrated geographic operations, meaning the company is confined to operating in North America. This is a problem because if a hang in state taxes could bring a risk to the market concentration.
It also loses the opportunities that their competitors will have to establish themselves in foreign markets. The company does not operate in the Asia-Pacific region or Europe-Africa, which could be potential areas they could benefit from. Another weakness that Pander Bread Company has is its lack of scale. When compared to its competitors, Pander Bread Company has a lot smaller revenues. Companies such as Cutbacks or McDonald’s dwarf this company, in yearly revenues. Pander needs to expand to other regions to become a worldwide competitor.
The three opportunities that Pander Bread Company has are the following: controlling of operating cost, expansion to grow top line and growth demand for organic products. Pander decided to focus its menu primarily with breakfast and Pander SOOT By Knaggy like pastry was intended to attract a late afternoon to early evening consumer, but had little growth. The little growth was believed to be caused by the recession, which made the company have to focus its menu to two meals a day. The expansion of the company has created more geographic presence for top line growth.
Pander Bread Company opened its first company in Toronto, Ontario in 2008. In that same year, the company opened 91 new bakeries. This will help give the company a better presence, but another region for expansion would be Europe and Asia. The growing demand for organic products is a huge opportunity for the company. The already natural ingredients in its Artisan bread make this an easy transition for the company. According to article created by Denominator titled “Organic Food in the United States,” the company had a compound annual growth rate of 17. 9%. This opportunity would fleet positively on product sales for the company.
Also read Panera Bread PESTEL analysis
Pander Bread Company has four major threats to its success. The first threat to the company’s success is the highly competitive restaurant industry. The company has to compete in three different industries. Pander competes in the specialty food, quick service and casual dining retailers. It major competition is Cutbacks, McDonald’s, Einstein Noah Restaurant Group, Potbelly Sandwich Works and Yum! Brands. This competition could impact Pander Bread Company’s market share. The second threat to Pander Bread Company would be a disruption in the company’s supply. Read also McCafe Swot Analysis
The company provides fresh dough to each location by temperature controlled vehicles. If there happens to be poor weather conditions, labor difficulties, technical issues or damage to any vehicles in the fleet, then the company could have shortage problem. Depending on how long there is a problem in the fleet; Pander Bread Company would see a decline in sales from those locations affected. The increasing popularity of vegetarian food is the third threat. “At an average growth of 9% per year, this market is projected to reach $1,700 million by 2010” . The increase of a preference of healthy, natural, and fat free food has created a very successful market. If Pander Bread Company does not adhere to this trend in the market, then they could be left behind by its competitors. The increase in the minimum wage is the fourth threat to Pander Bread Company. The steady increase in minimum wage has increased labor costs, which have impacted the company’s profit. Hopefully, the minimum wage remains at $7. 25 because this is affecting overall administrative costs for the company.

Sm Swot Analysis

EXECUTIVE SUMMARY TELENOR it is a multinational corporation of Norway. Norwegian telecommunication was Established in 1884. with the passage of time it introduces three more telecommunication corporations. In 1995 it changed its name to telenor. It has its telecommunication network in about 12 countries. Has a very leading and strong position in its markets, which are multidimensional and international. Its strengths are its methods of innovation, its good will social responsibilities, and its wide market. Weaknesses are weak services in Asian countries, lack of diversification.
It availed the opportunity of easy load and credit sharing, introduces mobile tv for the first time, gives the service of location recognition. Threats are its local and international rivals. Its main threat in Asia countries lies in difference in culture. Swot Analysis The study of internal and external environment is an important part of the strategic planning process. Environment has two factors i. e. external and internal. environmental factors internal to the firm are Strengths [S] or weaknesses [W]. External factors are classified as Opportunities [O] Threats [T]. So the analysis of these four factors is abbreviated, called SWOT ANALYSIS. “What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is a Fault and bad in the future is a Threat. This was called the SOFT analysis”. ? The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. ? SWOT Analysis is a simple but powerful framework for analyzing one’s company’s Strengths and Weaknesses, and the Opportunities and Threats one face. SWOT Analysis is a tool for auditing an organization and its environment. It is the first stage of planning and let marketers to focus on key issues . ? INTERNAL ANALYSIS In this we study the capabilities of organization. This can be done by examining and analyzing organization’s strengths and weaknesses. ? EXTERNAL ANALYSIS It is actually the study of external environment of organization. In it we identify those keys which bring opportunities for your organization and those points which create threats or obstacles to our performance. SWOT ANALYSIS FRAMEWORK: Environmental Analysis | | | |          / | |            | | | |Internal Analysis    | |   External Analysis | | | |/        | |           / | | | |Strengths   Weaknesses    | |   Opportunities   Threats | | | || | | | |SWOT Matrix | | | Here a question arises that “What are strengths, weaknesses, opportunities and threats? STRENGTHS: A firm’s strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include: • A new innovative product or service. • Strong brand names. • Good reputation among customers. • Cost advantages from proprietary know-how. Exclusive access to high grade natural resources. • Favorable access to distribution networks. • Location of your business. • Quality processes and procedures. • Patents. • Special market expertise. • Any other aspect of business that adds value to product or services. Weaknesses: The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses: • Poor quality products or services. • A weak brand name. • Poor reputation among customers. • High cost structure. • Lack of access to the best natural resources. • Lack of access to key distribution channels. • Location of your business. Undifferentiated products or services. • Lack of patent protection. • Lack of marketing expertise. In some cases, a weakness may be the flip side of strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment. Opportunities: The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include: • A developing market. Moving into new markets for improved profits. • A market vacated by ineffective competitor. • An unfulfilled customer need. • Arrival of new technologies. • Loosening of regulations. • Removal of international trade barriers. Threats: Changes in the external environmental also may present threats to the firm. Some examples of such threats include: • Consumer tastes changes or shifts away from the firm’s products. • Substitute products. • New regulations. • increased trade barriers. • A new competitor in your home market. • Price wars with competitors. • Competitor’s superior access to channels of distribution. • Innovative products or services by competitor. THE SWOT MATRIX:
To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below: SWOT / TOWS MATRIX: |  |Strengths |Weaknesses | | |S-O strategies |W-O strategies | |Opportunities | | | | |S-T strategies |W-T strategies | |Threats | | | • S-O strategies pursue opportunities that are a good fit to the company’s strengths. • W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. • W-T strategies establish a defensive plan to prevent the firm’s weaknesses from making it highly susceptible to external threats. REASON FOR CHOOSING TELENOR ? Telenor is a Multinational corporation having a great scope and a wide range to be discussed. ? Its growth rate in the telecommunication world is very impressive. ? We can study both of its markets i. e. National and International. ? Being a student of MBA we should select a company for discussion which completely satisfies the topics required by the project. So is there in it.

History of Telenor THE INTRODUCTION OF THE TELEPHONE: The years of 1855 to 1920 was a pioneering period in the history of Norwegian telecommunications. During two generations, the Norwegian society experienced the introduction of three new means of communications: the telegraph in the years of 1850, the telephone around 1880 and wireless telegraphy – radiotelegraphy – at the turn of the century. NORWEGIAN TELECOM TO TELENOR: In 1994, Norwegian Telecom was established as a public corporation. One year later, it changed its name to Telenor. In December 2000, Telenor was partly privatized and listed on the stock exchange. INTERNATIONAL DEVELOPMENT:
Telenor has undergone momentous change as a group – from being a strong, national operator with significant international holdings to becoming an international, world-class provider of mobile communications services. MANUAL TELEPHONY TO AUTOMATIC NMT: Manual mobile telephony services were introduced in Norway in 1966, as a forerunner to the automatic Nordic Automatic Mobile Telephone (NMT) system, which appeared in 1981. Its digital successor, Global System for Mobile (GSM), was introduced in 1993, and third generation mobile network, Universal Mobile Telecommunication System (UMTS), was launched for commercial use in 2004. Introduction to telenor Products: Telenor is Telecommunication Company of Norway.
It provides its services in field of communication in form of following three products: 1. Mobile Operations(Connections) 2. Fixed Line 3. Broadcast Rivals: Telenor is a multinational company. It is well spread all over the world. Rivals of telenor in different countries are: Pakistan: Bangladesh:Malaysia: Thailand: MobilinkAktelMaxis AIS UfoneBanglalinkCelcomTrue move WaridCitycellThai Mobile PaktelTeletalk Instaphone zong Norway:Denmark:Sweden: NetComTDC MobilTeliaSonera ChessTeliaSoneraTele2 Tele2Tele2“3” VenteloHi3G Hungary:Montenegro:Serbia:Ulkrain:Russia: T-MobileT-MobileMTSUMCMTS VodafoneLifeMegafon Beeline Markets & Operators:
Telenor has merged into three business areas. Telenor’s mobile operations are covering 12 countries and 3 regions. Its company name is different in different countries. The markets of Telenor in different countries in percentage with other rivals are as follows: Telenor is the leading provider of fixed-line telecommunications services in Norway, with a strong position in the growing broadband market throughout Norway, Sweden and Denmark. <> Telenor is the leading provider of television and broadcasting services to consumers and enterprises in the Nordic region, measured by subscribers and revenues. Vision: Vision of telenor is to be the leading telecommunication company of world.
Goal: Telenor’s primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. Telenor strive to be a driving force in creating, simplifying and introducing communication and content solutions to the marketplace. Mission Statement: “Helping people to Communicate” Telenor Management Philosophy Telenor considers good corporate governance to be an essential tool for achieving their vision, value creation and strategic goals, complying with their values and for maintaining good corporate culture. Furthermore, good corporate governance is imperative for credibility and for access to capital.
Telenor corporate governance includes openness and transparency towards the company’s owners, the Corporate Assembly, the Board and Group Management, as well as other interested parties such as the Group’s employees, customers, suppliers, creditors, public authorities and society in general. Responsible Corporate Culture to Secure Value Creation: Rules and procedures provide Telenor with a sound platform for good corporate governance and for the further development of a positive, responsible and healthy corporate culture. The Group Management is responsible for ensuring the existence of internal rules, procedures and structures that can efficiently secure value creation for all stakeholders and where authority and responsibilities are clearly set out and mutually understood. Rules and Regulations: Telenor is subject to Norwegian rules and regulations in countries in which the Group conducts business.
Telenor’s shares are listed on the Oslo Stock Exchange. As an issuer of shares, the company must comply with the Norwegian rules and regulations. Being a multinational company it also follows the law of country, it is in. Corporate Assembly Members: Pursuant to Norwegian law, Telenor has a Corporate Assembly and a Board of Directors. Organization Map of Telenor: [pic] Strategic Plan Telenor’s main strategy is to focus on subscriber growth in mobile operations and to increase overall profitability by combining Group industrialization with local drive and responsiveness. Further, to develop leading position in the Nordic region with a broad range of communication services.
This strategy implies the following focus areas: To strengthen position as an international mobile operator: Telenor intend to continue to strengthen mobile industrialization mobile operations by obtaining control over selected mobile companies. Control is essential to benefit from cross-borders synergies, such as scale in procurement, to develop new services and implement best practices, to improve operational efficiency and to increase overall profitability. They intend to manage their non-strategic investments as financial investments and try to exit from international mobile operations where they cannot obtain control over time. To strengthen position in the Nordic region:
Telenor intend to continue to streamline their mobile and fixed line operations in the Nordic region by exploiting the benefits resulting from economies of scale and cross-border synergies. To be the leading provider of communications services in Norway: Being the leader in a broad range of services in both the residential and business markets in Norway, Telenor seek to improve profit performance in the mobile and fixed areas by introducing new services and through a wide range of cost-cutting initiatives. To continue to be the leading distributor of TV services to consumers in the Nordic region: Telenor will continue to develop new opportunities to strengthen their strategic position as a leading distributor of subscription-based television in the Nordic region.
They focus on attracting new subscribers and increasing revenue per user by providing attractive content and new interactive services . SWOT ANALYSIS OF TELENOR STRENGTHS OF TELENOR: Telenor is a multinational company. It has its branches in 12 different countries and mostly holds the market of many countries. Telenor’s strength lies in its management tacts and the fact that it is spreading it market all over the world. Some of the strengths of telenor are: METHOD OF INNOVATION: Most of the innovation in telecommunications today doesn’t happen in laboratories. It happens and evolves in a highly dynamic interplay between user demands and technological advances.
Telenor does innovations in the manner explained above and succeed most of time in as it is the best way one can move forward according to its environment. GOODWILL THROUGH SOCIAL RESPONSIBILITY: Telenor currently has a good understanding of how its activities, products and services can impact on the environment. Telenor are committed to preventing or minimizing those impacts. The following act of telenor create goodwill among the government and people in sense that they know their responsibility towards the environment and are try to make the environment free of pollution. MARKET: Telenor is providing services in 12 countries across the world in Europe and Asia. Telenor users in the world are more than 147 million people.
Telenor is increasing the local competitiveness of mobile operations by taking advantage of global joint competence and scale. RECYCLING OF MOBILE PHONES: Mobile phone recycling is a key area. Telenor recycles tens of thousands of mobile phones through its recycling programmes in Hungary, Serbia and Norway. Telenor are currently working on a permanent recycling programme that will encompass all of markets. POWERING BASE STATIONS BY RENEWABLE ENERGY: Telenor is currently testing hydrogen, wind and solar energy as power sources for base stations. A promising result is that these renewable energy sources produce more energy than is required to power the base stations.
This excess electricity can be used to benefit local communities in the future. To achieve this, Telenor will depend on strong partnerships with energy providers. Telenor’s renewable energy effort is an investment that will ensure network stability in a future where the supply of electricity may be unreliable and expensive. Weaknesses: SERVICES: In Pakistan service of Telenor is not up to the mark. Telenor does not provide coverage at all areas of Pakistan. Signals of Telenor in many areas are weak. Rates of Telenor are very high if packages are not activated. Packages like djuice makes sms very cheap but increases call rates. NO DIVERSIFICATION:
Telenor no doubt is developing day by day and progressing but it is dealing in just one type of business that is telecommunication. Its rivalry is increasing fast still Telenor is not diversifying toward other business. OPPORTUNITIES: EASY LOAD: Telenor introduced easy load as well as sharing of credit. This was first time introduced in Pakistan that a person can load credit of only Rs. 10 or more than that without buying a card of Rs. 100. As before this, there was only the system of pre paid cards. So it became easy and convenient for all to load credit of how much they want. MOBILE TV: Introduces mobile tv first. No network other than telenor felt the need and importance of it. It was an innovation and attracted people a lot. “The development has revealed that this was the right way to go. Norway is one of the world’s leading nations, when it comes to developing mobile services. This is not least due to the cooperation between mobile operators and service providers” says, director of the External Service Market Department . PAYMENT OF BILLS: In Bangladesh, people without a bank account can now pay their electricity bills safely and conveniently through a new solution based on mobile communication. They don’t even need their own mobile phone. In Draymen, Norway, homecare nurses can do their office work on a mobile PDA, allowing half an hour of extra time for their patients every day. THREATS: CENTRAL ASIA:
It was a tough task and a very challenging step for Telenor Corporation to start its network in Central ASIA because in these areas making the minds of people for buying a product is a tough task. Here people always refer the customized and local products In Asian countries the basic needs of the people are not fulfilled so they cannot afford a mobile. So it is a challenging task to motivate them to use mobile . CULTURE: The change between the cultures makes the greatest resistance. People do not trust the new especially western companies and also don’t accept their ways and strategies of businesses. COMPETITION WITH LOCAL MARKET: . Competition in a foreign country with local companies is a great threat as a single wrong step of not only the organization itself but the country can affect the whole business. ENVIRONMENT:
The fluctuating and unstable situations i. e. political, economical, social situations of countries especially in central Asia really effect the growth, position, investment and profit level and service quality and availability. CONCLUSION Telenor is a telecommunication company having fewer weaknesses because of its well organized managerial structure and a better study of local markets. Despite of having so many threats Telenor came with very attractive packages and captured the attention of youngsters, shift of young generation was due to affordable rates, relaxation in Short Message Service, Easy Load Facility and GPRS Facility all at a same time.
Telenor faced a lot of challenges during last years but survived due to strategic planning and better distribution of sales and services. REFERENCES 1. Internet a. Telenor. com b. Wikipedia c. Ask. com d. google. com 2. Books a. Management Griffin ———————– Telenor ASA Jon Fredrik Baksaas President & CEO Other Business Group Communications Hilde M. Tonne Executive Vice President Strategy Group HR Bjorn Magnus Kopperud Executive Vice President Nordic Morten Karlsen Sorby Executive Vice President Asia Arve Johansen Senior Executive Vice President Central/East Europe Jan Edvard Thygesen Executive Vice President Legal Global Coordination Ragnar Kors? th Executive Vice President Chief Financial Officer Trond O. Westlie Executive Vice President

WalMart SWOT Analysis

Wall-Mart has an abundance of strengths which is obvious due to its incredible success. Wall-Mart is the largest employer in the United States and the company is one of the few places left for people to get a decent Job without a college education. Wall-Mart also has the second largest net sales in the world. This incredible number of sales is due significantly to Wall-Mart’s aggressive growth strategy. In 2003 alone they added 425 new stores all over the world. An increase in customer demand for Superstructures encouraged the company to add 4,000 more.
Overall they added 48 million square feet of retail space (“Wall-Mart Company Profile” 6). They can also attribute their large amount of sales to the fact that they have stores all over the world. Their truly global presence is apparent in their operation of “around 1,350 Wall-Mart Discount Stores, 1,700 Superstructures, 85 Neighborhood Markets and 550 Cam’s Clubs in the United States, with numbers continuing to grow… And about 1,300 locations in Canada, Mexico, the I-J, Germany, Asia and South America” (“Wall-Mart Company Profile” 5). One of Wall-Mart’s competitive advantages is their remarkable logistics system.
They are able to ship merchandise from any of their numerous distribution centers in order to provide the cheapest and most efficient route. They even have their own distribution center for their online orders. The invention of sharing sales data with suppliers through computer programs has allowed Wall-Mart to consistently keep their shelves stocked with popular items. Technology in general is an unbelievable strength that Wall-Mart is able to invest in to improve their company. Having a website has allowed for increased sales all over the world.

This not only provides convenience for customers, but with a logistics system like the one Wall-Mart has in place, online orders have become a breeze to fill. Even though Wall-Mart has been criticized for their low wages, they are actually doing a lot of good for lower income people. They can save a family about $1,000 a year with their low prices (“Wall-Mart Storm” 3). Wall-Mart can beat out many competitors with their aggressive pricing strategy. They have the ability to cut prices on some products, such as toys, by thirty percent in order to stimulate more sales.
Wall-Mart has even been able to lure in higher-income customers when they open store in more urban areas. Since Wall-Mart has become the nation’s largest food retailer, people from all income levels are shopping there for their necessity items. They have even been working on a more upscale appearance of their stores to attract these customers. The service that Wall-Mart offers to its customers is a great advantage as well. They have a strong image that it is a friendly and helpful place to shop where people are always willing to make your experience a good one.
The added incentives are the constant price rollback, as well as the store-within-a-store. A great deal of Wall-Mart’s success can be attributed to the fact that the company was based on identifying, knowing, and understanding what exactly customers want from a retailer. Wall-Mart SOOT Analysis By Casper’s facing. They are paying particular close attention to environmental issues and have “vowed to increase use of renewable energy, reduce waste and carry environmentally sensitive products…
Wall-Mart will soon be selling baby clothes made using organically grown cotton and has plans to improve its truck fleet efficiency by twenty- five percent in the next three years” (“Two Public Relations” 3). Wall-Mart has also recently been pushing for a higher minimum wage, a step that is surprising to many there retailers in the industry. Weaknesses the eyes of some of the general public, Wall-Mart has weaknesses that affect not only their image, but the lives of other people. Some view Wall-Mart as a retailing giant that has taken over the retail industry.
Because of Wall-Mart’s low prices and well-known name, they have been able to capture the sales of an unbelievable number of consumers, and have therefore made it extremely difficult for small retailers to survive. Ethical shoppers, those who are concerned with the well-being of small retailers, are angry at the monopolizing power Wall-Mart has been bled to gain in the past few decades. Most small shops have been forced to close due to lack of sales. Some people refuse to shop at Wall-Mart because of these issues. This poor image that Wall-Mart has in some people’s eyes has taken a toll on its stock price as well.
Many environmentalists are concerned with the large scale buildings that are not sensitive to the environment. These buildings also cause a problem of traffic pollution and congestion which can damage small communities. The employees of Wall-Mart can suffer a great deal as well. Many receive only poverty-level wages and horrible health care benefits. Problems with these healthcare benefits lead to employees applying for public aid, which in turn means that taxpayers are the ones paying for Wall-Mart employee’s healthcare costs (“Wall-Mart Storm” 2).
Wall-Mart has been accused of discriminating against female employees and violating child labor laws. Because of these criticisms, employee morale has been decreased as well. Wall-Mart sometimes has a disadvantage in the location of their stores. Although Wall- Mart has grown and expanded a great deal into the international market, they still do not have a large part of the European market. They are only present in the UK and heir competitors are gaining in the other surrounding countries. Wall-Mart also needs to consider the consequences of placing their stores too close together.
Instead of increasing the volume of products per store, they open another one. Wall- Mart has already been facing a problem with a decrease in Saturday store sales. A lack of products, as well as a decrease in the quality of them, may be attributed to this loss of sales. They have also been said to have poor presentation and marketing of products on the floor. Price deflation is a serious dilemma that Wall-Mart and many discount stores are facing as well. They often buy too much of one product and then have to put it on sale or clearance in order to turnover the merchandise.
Instead of increasing sales buy so much of a particular product, even if it is priced low. Wall-Mart has a tendency to overstock and therefore reduce gross margins when they sell products for reduced prices. Also, after seeing disappointing numbers, Wall-Mart has repeatedly said that their company would have increased earnings in the following quarter. Unfortunately, they have not been able to keep this promise. Wall-Mart has a weakness in that they promise unrealistic earnings, and then do not meet their expectations. This causes their stock to constantly waiver.
Even as the economy is rising, Wall-Mart’s stock is not necessarily seeing an increase. Finally, Wall-Mart can have problems with their flexibility. “Since Wall-Mart sells products across many sectors, such as clothing, food, or stationary, it may not have the flexibility of some of its more focused competitors” (“SOOT Analysis” 1). These competitors have the ability to make changes and improve on a certain product lines when the needs of their customers change. Wall-Mart, however, may have too much merchandise and not be able to focus in on sectors that need to be improved.
They also might not have the available information, resources and know-how to make any changes. Opportunistically Wall-Mart is the largest retailer in the United States, it has a very good opportunity to become the largest retailer in the world. They do not always carry a diverse selection of products, so they could expand stores and merchandise to attract more customers. An area that could especially be increased is their musical products. Wall-Mart does not carry a large quantity or mixture of musical products such as instruments, and these can be high profit items.
Their image could be improved if they focused on having certain products, such as CDC and DVD’s available on their release dates. Along the same lines, Wall-Mart could diversify their store types. They have been successful with implementing Neighborhood Markets, and have even tried a mall store recently. By focusing on a specific target market in a specific area, Wall-Mart could be the number one retailer for everyone. They already have the available resources to try new store types in new segments. It is also a logical step to increase and expand their current Superstructures, which are expected to increase sales aromatically in the future. The reason it is expected to drive growth so affectively is Superstructures are considered extremely high growth stores, more productive than supermarkets and expecting to produce $500 in sales per square foot” (“Wall-Mart Company Profile” 8). Wall-Mart “has yet to penetrate to many East and West Coast food markets that occupy the top 50 (food retailing markets)” (“New Competitors” 1). Another great opportunity is to improve on the areas which they have been criticized. Wall-Mart has already announced a new health care plan which would increase benefits to employees. They are very concerned with child labor laws, so they have labor practices.
Also, Wall-Mart has the opportunity to work on improving the environment. They have such a large image that any programs they support have the ability to produce tremendous results. By working on solutions to these concerns they can help improve their image and increase their market share. Wall-Mart is such a major player in the retail industry that its decisions can have an effect on the global economy, the environment and society. They have the ability to slightly decrease the price of inflation because of their low prices. Also, due to their low prices, there is an increase in wages in developing countries.
For the United States, wages may be low, but in other places where manufacturing goods is cheaper, wages can actually be considered high. By offering Jobs and increasing the wealth in other countries, it is possible for a substantial middle class to exist there and also increase Wall-Mart sales by having stores in those areas (“Wall-Mart Storm” 4. Continued international expansion is a huge strategic opportunity for Wall-Mart. There is actually more opportunity for growth in developing countries and Asian arrests than there is in the United States (“Variety Stores” 8).
Creating alliances and licensing agreements are ways to move into these market segments. Other growth opportunities include the Internet and improved supply chain management through radio-frequency identification (RIFF). Threatens order to keep prices low, Wall-Mart has had to cut costs in other areas. This includes squeezing suppliers to offering their products at much lower prices. This has driven competitors to do the same, which is causing profits to plunge downward drastically. A threat to Wall-Mart’s image is the fact that for the few years after they pen up a new store, the wages of that county fall by three to five percent.
Another threat is the rapidly growing chain of Dollar General discount stores. These stores are able to open in smaller areas where there are not enough customers to support Wall- Mart. The deep discount that is offered at Dollar stores competes greatly with Wall- Mart. The economy has a slight effect on Wall-Mart’s customers. They have an advantage because the do offer cheap products that appeal to people in the time of a recession. However, most of Wall-Mart’s customers do not directly experience most of the overpayment’s attempts to stimulate the economy.
Wall-Mart must work very hard to compete in times of uncertainty. Another threat that Wall-Mart faces is brand-name recognition. Although they carry and have increased their assortment of name brand products, most consumers searching for name brand products will not look at Wall- Mart to find them. Wall-Mart lacks a direct sales force to increase sales, whereas smaller retailers are focusing more and more on this aspect therefore increasing their competition. A major threat to Wall-Mart is the areas that they are expanding into may not be easily attainable.
It will be difficult for them to gain a good part of the market share of competition and Wall-Mart does not have a clear cost advantage. International expansion may also create slow or rough short-term growth. The international market is predicted to have excellent long-term growth success, but these earnings may not be seen in the near future. Also, Wall-Mart has huge expansion plans that are very public. “If these stores do not open on time, or are subject to delays and build issues, then analysts’ predictions will not be met and share price may suffer” (“Wall-Mart Company Profile” 9).
On the contrary, if Wall-Mart successfully meets all of its deadlines, investors may still be hesitant to invest in their company. In the past, when retailers meet their expectations, and the economy is doing well, they tend to under perform. Also, two of Wall-Mart’s main product lines, apparel and food, are very slow growth sectors, and Wall-Mart’s dominating position in the industry may make investors believe there is little room for the company to grow. Wall-Mart’s image has been seriously threatened by the numerous accusations of being “bad for the country” (“Two Public Relations” 1).
The documentary movies that re being produced could seriously hurt the company’s sales, especially since they are being premiered right as the holiday shopping season is starting. The shopping experience some customers have at their store is also a threat to Wall-Mart. Customers are often complaining about the long checkout lines and the insufficient quality of the products that are offered. Once this idea is spread throughout a community, it is difficult to change the publics opinion. Also, RIFF could possibly be a threat to Wall-Mart by ruining relationships with suppliers.
This system promises to do a great deal for supply-chain management. However, there is always the possibility that technology promises more than it can actually offer. Some manufacturers of low-cost consumer products may not see the advantages of implementing such a system and not want to comply with Wall-Mart’s mandate for the new system. Recommendations-Mart has been extremely successful in the past, and has a very promising future ahead of them. Unfortunately, there is always a negative side to success. For Wall-Mart, they are faced with opposition from people who are concerned with the “little guy. The fact that Wall-Mart has the ability and resources o be such a major competitor in the retail industry scares some people. Small stores in small communities, as well as employees, target Wall-Mart because they know it is a large company with the resources to defend itself. In order to improve its image in the eyes of these people, Wall-Mart may want to address these issues head on. Wall-Mart has already taken giant strides to be seen as a more environmentally friendly organization, as well as to increase the benefits of its employees. They should continue this approach, possibly even more publicly than other retailers in the industry.
Wall-Mart could even start a campaign to help the “little guy. ” Since they have such a global impact, any issue they raise will undeniably get a great deal of attention. In a campaign of this sort, Wall-Mart could focus on advertise for local shops that do not sell competing products, but complimentary ones. Instead of taking sales away from themselves, Wall-Mart could change their image to one of a company that cares about the community. Along with this, Wall-Mart should focus on their employees. Publicly giving employee benefits or rewards will increase morale as well as their image.

Wimm Bill Dann Swot

Wimm Bill Dann – SWOT Analysis Missing information from Resources & Capabilities research! STRENGTHS •Occupy leading position in the market ? 1? , ? 3? , ? 14? •Established Brand in Russia ? 1? , ? 3? •High quality products ? 1? , ? 13? •Diverse product basket ? 13? •Understanding of Russian Market ? 1? •Survivors, prospered during the financial crisis due to being the local producer, when imports struggled due to the weakness of the Rouble ? 9? •Entrepreneurial management: rented a production line in an existing factory to get started. ?9? Ambitious, experienced new people from outside the company hired for leading positions ? 13? WEAKNESSES •Lack of recognition abroad ? 9? •Lack of networks and contacts in foreign markets ? 11? •Lack of internal innovation ? reliance on M&A for new products ? 1? , ? 9? , ? 14? •Reliance on (primitive) dairy farmers ? 9? •Russian climate limits fruit supply to certain seasons •Internally fragmented ? 9? •Weak financial reporting ? 1? •Finding & hiring qualified personnel in growing market ? 1? OPPORTUNITIES •Diversification into higher value segments, e. g. premium-range yoghurt, ogurt drinks, dairy deserts, soft drinks (e. g. sparking, flavoured water) ? 3? , ? 7? •Diversification into growing market for Baby & children’s food ? 7? •Diversification into non-directly related fields, e.
g. ice-cream, chocolate, tea ? 3? •Acquisition of other dairies to get geographical coverage ? 1? •M&A in water to gain consolidated market ? 9? •Improve the supply chain (logistics, JIT delivery, order intake, IT) ? 11? •Operational efficiency improvements (at dairies) ? 9? •Changing market, increasing distribution through supermarkets (strategic customers) ? 2? , ? 15? •Low wages ? 2? •Abundant natural resources. E. g. gas •Joint venture, e. g. with Danone or Pepsi Co.
to gain capital and distribution ? 10? •Growing Russian Market for dairy, baby food, water, drinks, confectionery ? 1? , ? 3? •Growing upper/middle class, greater supply of money available ? 1? , ? 3? •Increasing health consciousness ? 1? , ? 3? •Increased demand for premium products ? 3? THREATS •Unreliable, insufficient local supplies of milk ? 1? •World-wide reduction in milk-supply ? 6? •Regulation of milk supply in Russia ? 1? •Margins for dairy under pressure due to increase in raw milk prices ? ? •Price-sensitive consumers may start to prefer low-cost/low margin juice & nectar ? 1? •Increasing local competition in all sectors (Lebedyansky) ? 3? , ? 16? •Competition from foreign Multinationals, e. g. Nestle, Danone producing locally (increased demand for milk, lower costs of locally produced products ? decreased profitability for WBD) ? 1? •Increased price of fuel could impact transportation costs & profitability ? 1? •Increased cost of petroleum-based products may impact cost of packaging ? 4? •Political uncertainty ? 1? , ? 3? •Changeable regulatory environment ? 1? ? 3? •Corruption and crime ? 1? •Underdeveloped Russian banking system ? 1? •Unstable currency & exchange rate ? 1? References ?1? WBD Memorandum, February 2007 ?2? Data from PESTEL ?3? EUI Industry Forecast, Food, beverages and tobacco, Russia, January 2007 ? 4? Danone Company Report, 2005 ?5? Expert Opinion, Ian Kellett ?6? http://www. nzherald. co. nz/category/story. cfm? c_id=96&objectid=10439897 ? 7? http://www.

cee-foodindustry. com/news/ng. asp? id=60598, http://www. cee-foodindustry. com/news/ng. asp? id=69136, http://www. cee-foodindustry.
com/news/ng. asp? id=66563 ? ? http://www. cee-foodindustry. com/news/ng. asp? n=63088-unimilk-childrens-food-dairy-products, http://www. cee-foodindustry. com/news/ng.
asp? id=60598 ? 9? WBD Case Study, GSB University of Strathclyde, April 2007 ? 10? http://www. cee-foodindustry. com/news/ng. asp? id=71380 ? 11? Original thoughts, assumptions based on data… ?12? http://www. iht. com/articles/2007/04/04/business/east. php ? 13? WBD Company Presentation, 2006 ?14? http://www.
flexnews. com/console/PageViewer. aspx? page=8603&str= ? 15? Supermarkets. doc research ?16? Competitive Situation_V2. doc research