Google in Asia

Google in Asia.
PIB Case Discussion Google in Asia 1. What resources and capabilities does Naver have that Google does not? – Those two companies have same purpose and function. But in detail, Google didn’t catch up Koreans mind. Google prefer simple design with fast searching system for people whose don’t have fast internet or fast internet devices. But in Korean market, almost every houses are using super fast internet with chip price. And even countryside of South Korea is able to use fast internet. If American or other nation uses naver as a main page, too many links and advertising can be effect their internet speed.

And Naver has more information that fits to Korean people who wants for the information. Such as Knowledge search, blogs, and cafe things, which make people gathering and share the information and communicating. 2. Why are the top two search engine providers in Japan foreign entrants, whereas in South Korea and China, it is a domestic incumbent that dominates the industry? -People can proud of their mother company which gives lots of information and easy to use. But in Japan, those two companies are foreign companies and settle downed already in Japanese market. That’s why even it’s not Japanese company, people doesn’t care. . Does Naver have what it takes to succeed in overseas markets, such as Japan and the United states? -Naver is not just a search engine which give information. The reason that succeeds in Korean market was other functions, which can provide interests and make people gathering all together on the websites. If Naver provide similar function web site in Japan and US market, they might be successful. But before they jump in foreign market, they must consider of the environment factors such as internet speed and supply rates of computer thing. Naver is too heavy for people who don’t have fast internet or fast internet devices.

Google in Asia

Google Cloud Unit Close to Winning PayPal Business

Google Cloud Unit Close to Winning PayPal Business.
Alphabet Inc.’s Google is close to winning PayPal Holdings Inc. as a client for its cloud business, potentially beating out Amazon.com Inc. and Microsoft Corp., CNBC reported on Tuesday.
While Google is the front-runner, the online payments processor is evaluating the other providers and hasn’t made any decision yet, CNBC reported, citing people familiar with the matter. 
However, PayPal may not move its technology infrastructure in the fourth quarter, the peak period for online commerce, CNBC said.

PayPal has some existing business with Amazon Web Services, according to the CNBC report.
Google has been trying to beef up its presence in cloud computing, a market dominated by Amazon and Microsoft.
Google landed Home Depot Inc. as a client in March, highlighting the momentum its cloud business has gained under the leadership of Diane Greene, a co-founder of VMWare Inc. Greene joined Google late last year.
Google also counts popular messaging app Snapchat and the world’s biggest paid music streaming service, Spotify, as clients.
Overall, Google was the No. 4 player in cloud infrastructure services last year with a 4 percent market share, according to Synergy Research.
Amazon’s AWS cornered 31 percent of the market, while Microsoft’s Azure had 9 percent and IBM 7 percent.
Google, PayPal, Amazon did not respond immediately to a request for comment. Microsoft declined to comment on the report.
(Reporting by Rishika Sadam in Bengaluru; Editing by Saumyadeb Chakrabarty)

Google Cloud Unit Close to Winning PayPal Business

The Early Release of Google Shares

The Early Release of Google Shares.
Google Inc.’s GOOG -0. 72% quarterly earnings report hit Wall Street more than three hours early on Thursday due to a glitch. The bigger glitch was what the Internet giant’s results actually showed. Enlarge Image Shares of Google plunged after the company’s third-quarter results missed expectations of strong growth and inadvertently were released well before the market’s close. Do Google’s notable revenue and earnings miss spell trouble for the tech sector? Is this a buying opportunity in Google shares? Ken Sena, Evercore managing director, joins The News Hub to discuss.
Among the litany of issues, the Internet search giant’s profits slid 20% from a year earlier to $2. 18 billion, or $6. 53 a share. Revenue rose 45% to $14. 1 billion, thanks to the incorporation of Google’s new Motorola hardware unit. But revenue excluding Motorola slowed for the fourth consecutive quarter, dipping to a growth rate of 19% from rates of more than 20% for the past few quarters. At the same time, Motorola also revealed a bigger-than-expected operating loss. The weak results, coupled with their unexpectedly early release from financial printer R.
R. Donnelley RRD -2. 56%; Sons Co. , wiped $22 billion off Google’s market capitalization halfway through the day. Google’s shares halted trading for a time before resuming. Google shares tumbled after the company’s Q3 earnings slipped out prematurely. WSJ’s John Letzing has details on Digits. Photo: Getty Images. As of the 4 p. m. market close, the shares had recovered slightly to end at $695, down $60. 49, or about 8% for the day. Still, the stock drop was a reversal for Google, which had experienced a run-up in its shares in recent months.

The company’s market capitalization had recently pulled even with Microsoft Corp. MSFT +0. 44% for the first time, fueled by the perceived good news about its online-ad business and missteps from rivals such as Facebook Inc. FB +0. 33% At the crux of Google’s profit slide was the growth rate of its biggest and most profitable revenue engine: ads on its Web-search engine and video site YouTube. The growth rate of those ad sales has steadily dropped since mid-2011. In the latest quarter, sales of the ads rose 15%, but that was down from 39% growth a year ago. The growth rate for each ads fell not because advertisers were buying fewer of the ads—in fact, Google sold 33% more ads in the third quarter. But the average price paid by Web-search advertisers to Google per click dropped by 15% in the third quarter, Google said. The Early Earnings Release * Heard: Buying Opportunity * Early Release a ‘Human Error’ * ‘Pending Larry’s Quote’ * @PendingLarry: From Silent to Meme * Five Takeaways * Google Unveils $249 Chrome Laptop * Retail Investors Can’t Keep Up Driving the declining prices for the ads was the shift by advertisers toward mobile ads, analysts said.
That change is hurting Google in the short term because mobile ads cost less than online ads viewed on desktop computers. Some industry experts, however, predict the price differential will be minimal by the end of next year. Other Web companies are also grappling with the shift to mobile ads. Facebook, which reports earnings next week, has been racing to offer more mobile ad formats after earlier focusing more on online ads viewed on PCs. Google also faces toughening competition in its core search market, which also has a knock-on effect on its search ads.
People may be doing some of the most valuable types of Web searches—those that relate to shopping—on sites like Amazon. com Inc. AMZN +0. 82% rather than on Google, said Sameet Sinha, a stock analyst at B. Riley; Co. Advertisers generally are happy with Google. But Microsoft Corp.’s Bing search engine, which also powers Yahoo YHOO +1. 51% Search, has been capturing market share over the past year, according to Aaron Goldman, chief marketing officer of Kenshoo Ltd., which helps companies like Expedia Inc. EXPE +1. 35% and Sears Holding Corp. SHLD +1. 4% advertise online. “We’re seeing the Yahoo/Bing network taking share because clients get a 30% better return on their investment than on Google,” he said. Enlarge Image On an earnings call Thursday, Google Chief Executive Larry Page quickly moved to calm fears about mobile after saying he was “sorry for the scramble” involving the premature earnings release. Mr. Page, speaking in a halting and hoarse voice, said there is “tremendous innovation in advertising, which I believe will help us monetize mobile queries more effectively than desktop today. He also noted there are more than 500 million devices powered by Google’s mobile Android software and that come preloaded with Google’s search engine and its other services. Google stands to make a bigger revenue cut from ads that appear on Android devices than it does from Apple Inc.’s AAPL +1. 36% iPhone and iPad. Mr. Page said Google was on pace to generate $8 billion a year from mobile devices, including advertising and sales of music, movies, and apps on Android devices. A year ago, Google said it was on pace to generate $2. billion related to mobile devices, but that included only mobile ads, not content sales. Google’s $12. 5 billion acquisition of Motorola also dragged on results. In its first full quarter as part of Google, the handset maker generated $2. 58 billion in revenue, lower than the $2. 75 billion that Mr. Sinha expected. Motorola also had a loss of $527 million. Google has said that it plans to cut costs at the division, including by laying off 20% of Motorola staff, or 4,000 jobs. On the call Thursday, Google said Motorola’s results would be “quite variable” in the coming quarters.
Despite all the issues, some analysts who had been bullish on Google remained upbeat. “While slight overall, Google numbers are not as bad as they initially appeared,” wrote Doug Anmuth, a stock analyst at J. P. Morgan Chase JPM -0. 35% & Co., during Google’s stock halt, adding that any investors who bought into the stock would be “taking advantage of the sharp selloff. ” Google said it had $45. 7 billion in cash at the end of September, up from $43. 1 billion at the end of the second quarter. Its headcount was 53,546, down from 54,604 three months earlier, including 17,428 employees at Motorola.

The Early Release of Google Shares

Why Is Google Making This Move

Why Is Google Making This Move.
For Google, maintaining itself as a search leader as wireless Internet access grows is extremely important since this is one area with extremely high growth prospects.
The mobile phone is poised to become one of the most prevalent ways to access the Internet, analysts say, raising the stakes for Google. That’s why the company is exploring ways to get its services on all such devices and why it might undertake the risky but ambitious gambit of producing its own phone.For Google to really go mobile, it needs changes in the existing marketplace, where phone companies operate systems largely closed to unapproved devices and applications. Their basic strategic objective is to make sure the wireless Internet resembles the wired Internet, right now they are very different. Google’s vision is to have mobile-phone service offered free of monthly charges to consumers willing to put up with advertising. What Google wants to accomplish is to broker advertising on mobile phones the way it has on the Web.Wireless carriers worry that Google will muscle its way into the young market and capture their wireless advertising dollars.
HOW DOES GOOGLE’S SUPPORT FOR OPEN ACCESS FIT INTO GOOGLE’S PLANS? With the requirement to allow any device or application to operate on the spectrum, however, Google could get into the mobile market without having to actually build and operate a network. If Google is successful, however, broadcast companies will have much more flexibility in creating business models that use spectrum that used to belong to them in the first place.The irony of this is stunning. Open access provides the following flexibility: •Open applications. Consumers should be able to download software applications and content, and use services without restrictions. •Open devices. Consumers should be able to use any type of handheld communications device and not be limited to those provided by or approved by the wireless service provider.

•Open services. Third-party resellers should be able to obtain wholesale bandwidth or wireless services from any company that wins a 700 MHz license. •Open third-party networks.Other networks should be able to interconnect at technically feasible points with a 700 MHz licensee’s wireless network. IT LOOKS LIKE GOOGLE WANTS TO GET INTO WIRELESS, YET, WIRELESS IS NOT ONE OF GOOGLE’S CORE COMPETENCIES. WHAT SHOULD GOOGLE DO ABOUT THIS? Google could buy the spectrum like real estate, lease it to someone to build/run the network, and still hook its Android devices up to it. Google’s priority as a public company is to make a profit; having a Google-branded wireless service would attract a good deal more eyeballs to its ad-based services.
As the leader in the open internet world, Google stands to benefit in a purely open wireless world, but so will we all. Big or small, a level field of play will mean an explosion of creativity and applications that we can’t even imagine today. Google could implement wireless Internet experiences that dramatically surpass what’s available today, including: •Phones that incorporate quality cellular browsers to enable listening and viewing to all audio and video streams •Implementing a WiFi-friendly cellular network to offload bandwidth-intensive Internet access and encourage dual 3G/WiFi phones •Putting WiFi VOIP software on all phones Offering feature-rich synchronization between handsets and the Internet for Google’s applications as well as third parties’ •Providing advanced mobile commerce software for wireless Internet shopping experiences •Testing free and discounted airtime and wireless Internet services paid for with text, audio, and video advertisements •Being unique among cellular operators to leverage the Internet for educating customers through a comprehensive package of Weblogs, wikis, videos, podcasts, and email newsletters, and encouraging senior executives and consumers to interact online APPLY AS MANY TCOS AS YOU CAN TO GOOGLE’S MIGRATION TO DIGITAL.A – Given a company situation be able to describe the industry dynamics of technological innovation. Combined with its core competencies of search, applications, and advertising, Google may soon add new puzzle pieces that will help create an end-to-end mobile broadband network in the US. However, these new pieces may be mostly about expanding its core business—providing universal access to information in exchange for targeted-advertising dollars D – Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration trategies and internal innovation. If Google was a winner in the 700MHz auction, I believe the company would have attempted to wholesale the spectrum, and would have collaborated with partners to ensure a strong presence in mobile broadband and drive its own advertising revenue.
E – Given information about a company’s industry, and organization, formulate a technological innovation strategy through its new product development strategy. By bidding in the auction, Google forced Verizon to shell out the cash necessary to grant open access to devices and applications on portions of the spectrum.Google doesn’t really care about what the Telco paid for wireless access. They just want access to the platform. So Google got the open access rules it wanted, forced telecoms to pay for open access airways all for the cost of FCC lobbying and some game theorists hired to formulate an optimal bidding strategy. Google now gets to sit back and focus on its core competencies: search, advertising, and street magic.Reference: 1.
http://www. bignerds. com/papers/3640/Research-Googles-Attempt-Buy-Into-Wireless/

Why Is Google Making This Move

Students’ Perception on the Use of Google+

Students’ Perception on the Use of Google+.
Running Head: Using Google+ 1 IIUM Students’ Perception on the Use of Google+ in Improving Communication Skill Siti Natrah Bt Bactiar (0918444) Kulliyyah of Human Science (Communications) International Islamic University Malaysia Instructor: Mdm Norazah Md. Idrus English for Academic Writing Section 14 6th December 2012 Using Google+ 2 Abstract
For this study, its purpose is to examine whether social networking site such as Google+ can really be used effectively by students in improving their communication skill by employing quantitative research where a sample of 25 respondents consisting of undergraduate IIUM students from the main Gombak campus for survey were used where respondents were given questionnaires which were distributed through email and Facebook.
The questionnaires were done in order to answer two research questions in terms of what benefits can students gain from using Google+ as a way to improve communication skills and how can IIUM implement Google+ as a way for students to improve their communication skills and results from the study found that majority agreed that Google+ can help improved students’ communication skills and that they are positive that IIUM will implement this method by introducing Google+ as part of learning material, similar with e-learning.

Thus, through this study, it can aid researchers who want to study on the usage and impact of social networking sites especially Google+ on the development of academic communication among university students in Malaysia and also for IIUM on ways to expand the learning environment by tackling on new ways that can aid the learning process by integrating education and social networking sites resulting in an interactive and fun way of learning between lecturer and students.
Using Google+ 3 IIUM Students’ Perception on the Use of Google+ in Improving Communication Skill After the introduction of Internet in 1960’s (Brown, 2008, p. 30), the world saw a transformation in how societies interact with each other and with the birth of Facebook in 2006 (pp. 32), it has changed how people in the 21st century would communicate with each other as more and more people are communicating and developing their relationship online.
Majority of youths today spend their time communicating with their friends in social networking sites (SNS) as compared to other online communication tools such as emails, discussion forum and chat rooms as it enables the users to gain instant feedback with its realtime message capabilities and a higher respond rates, allowing them to improve their communication between each other (Goddard & Geesin, 2011, p. 51).
Even though most youths especially students nowadays are communicating online with their friends and families daily through various channels of communication such as personal computers, laptops, Smart phones, mobile phones and so on, it does not indicate that their communication skills are improving. Instead, many of them showed a lack of confidence and persuasiveness during class presentation and in public speaking as most shows signs of nervousness and lack of understanding and knowledge about their topic especially when they have to present it in front of their class.
Moreover, some of them displayed poor team-player image by not participating actively in group discussion and freeriding other group members in doing their assignment. For this research, the purpose of this study is to examine whether social networking site such as Google+ can really be used effectively by students in improving their communication skill. Thus, two objectives are generated from this, which are to examine how students devote their skills, time and willingness in using their social networking site Using Google+ 4 Google+) in improving their communication skills especially in a team or group based discussion in order to prepare them for the working world and to examine factors affecting their use, which leads to the development of two research questions (RQ): 1. What benefits can students gain from using Google+ as a way to improve communication skills? 2. How can IIUM implement Google+ as a way for students to improve their communication skills? According to Watson, Besmer and Lipford (2012), Google+ is a social networking site, similar to Facebook, MySpace and Twitter with an added feature for group-based sharing facilities (+Circles).
Social Networking Sites (SNS) helps users to create an online profile that can be viewed by the public which allows interactive communication between the user and his or her circle of friends. As mentioned by Boyd and Ellison (2007) (as cited in Greenhow & Robelia, 2009): An online social network site (SNS) is a web-based service that allows individuals to (1) construct a public or semipublic profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system (p. ). Meanwhile, communication is defined as the means of sending or receiving information, such as telephone lines or computers (Oxford English Dictionary, 2007). However, in mass communication studies, Communication refers to your ability to share beliefs, values, ideas and feelings where it is seen as a dynamic process in which people attempt to share their internal states with other people through the use of symbols (Samovar, Porter, & McDaniel, 2010, pp. 14, 21).
Thus, an effective communication consists of the ability to convey a message that is understood by the audience verbally and non-verbally such Using Google+ 5 as through gestures, facial expressions and postures and that which requires a two-way communication. As more and more youths are connected to their digital devices, their network relationships have also expanded from offline or face to face relationship to online relationship. Thus, many researches have been done to study on the usage and impact of social networking sites (SNS) on users’ social development.
In addition, with the majority of social networking sites’ (e. g. Facebook ) users are adolescents and young adults who are still in high school and college, studies have found that social networking sites can influence the academic and social development of the students (Naeema, 2011; Ahn, 2011; Golder, Wilkinson, & Huberman, n. d. ). Moreover, Lampe, Ellison, and Steinfeld (2007) and Subrahmanyam and Greenfield (2008) mentioned that”…emerging adults’ use of the internet is predominately social in nature, typically with people known from offline contexts. , as cited in (Reich, Espinoza, & Subrahmanyam, 2012, p. 364). However, the studies done tend to focus on the usage of Facebook and its implication on the general academic and social development of the users. There was little studies conducted on Google+ (Watson, Besmer, & Lipford, 2012), an emerging social networking site that was introduced by Google in mid 2011 (Pascopella, 2011) which provides a more comprehensive features that are unique from Facebook such as +Circles that lets the user to share information that can only be known by selected group of friends.
With Google+, students can gain considerable benefits as compared to Facebook with its features that can be used for group or team discussions. In addition with the lack of studies on the usage of Google+ by students, little research was done to explore on students usage and willingness in using social networking sites in improving communication skills. Using Google+ 6 Method
Participants For this study, a sample of 25 respondents for survey were used which composed of undergraduate International Islamic University Malaysia (IIUM) students from the main Gombak campus who are currently taking courses offered in the Gombak campus such as IRK, HS, KAED, ENGIN, EDU, ICT, AIKOL and ENMS. The 25 respondents were selected from students in EAW class of section 14 and those who have answered the questionnaires which was posted through Facebook.
Materials Respondents were given questionnaires that were done through Google Drive (see Appendix 1) consisting of 12 questions that are divided into three sections with three compulsory questions on gender, Kuliyyah and level of study of the respondents while Section B consists of questions on having a social network account, frequency in updating their social network profile, user of Google+ and time spent connecting to social network site and Google+ which can help to answer the first objectives while for the third section (Section C) was used to answer the second objective and two research questions, one question using eight-element questionnaire using Likert-like scale was used and three other questions on reason for using Google+ and how IIUM can implement Google+ into their system.
Procedures The questionnaire was distributed to the 20 respondents via email by providing them the link to access the questionnaire from Google Drive while the remaining five respondents were provided with the link to the questionnaire by posting the link on own Facebook profile. The purpose and objective of the research were stated clearly in the questionnaire for Using Google+ 7 respondents’ clarification and the questionnaire only took five minutes for respondents to complete. Data Analysis Descriptive statistics is used in analyzing the data and as the research instrument used in collecting the data was questionnaire, it will involved numbers making it easier for the data to be quantified.
In descriptive statistics, frequencies such as percentages and graphs such as bar chart will be used in describing the data as it will focused on the differences such as the highest and lowest amount which will help in examining the frequencies of usage in social networking sites especially Google+. Google Drive provided the service of analyzing the data and describing it through graphs. In addition to Google Drive, Microsoft Excel will also be used. Using Google+ 8 Results The questions from the questionnaire (See Appendix 1) are generated in order to answer two research questions for this study which are 1) What benefits can students gain from using Google+ as a way to improve communication skills? 2) How can IIUM implement Google+ as a way for students to improve their communication skills? nd from the data that have been collected, 15 respondents (60 percent) agree that Google+ can be beneficial to students especially in improving communication skills while only two respondents (8 percent) strongly agree that Google+ can help improve communication skill. On the other hand, there is a balance between the number of respondents who disagree that Google+ can be beneficial to students in improving their communication skills with four respondents (16 percent) expressed disagreement while another four respondents expressed strong disagreement, as illustrated in the figure below: Figure 1 taken from Microsoft Excel Using Google+ 9 Meanwhile, pertaining to the second research question (How can IIUM implement Google+ as a way for students to improve their communication skills? ), the question ‘If yes, how do you think it can be implemented? is used in order to identify how students perceives the method for implementation of Google+ by IIUM with answers provided for them to check (See Appendix) . The answers from the respondents are listed in the figure below:- Figure 2 taken from Microsoft Excel As respondents can tick more than one answer for this question, almost half of the respondents chose ‘introducing Google+ as part of learning material, similar with e-learning’ (48 percent) while ‘introduce more team-based learning or collaborative learning through using Google+’ came a close second with 26 percent. Meanwhile, with a minor difference of 3 percent is the answer ‘making it compulsory for students to open a Google+ account’ (23 percent).
In contrast, ‘other’ only constitutes of 3 percent or only checked by one respondent who stated that there is no need to use Google+. Using Google+ 10 Thus, with the findings of the data collected from respondents are illustrated from the figures above, it shows how the findings have answered the two research questions for this study. For the rest of the answers from the respondents, it can be viewed from the summary of the responses (See Appendix 2). Discussion Based on the results from the survey, it can be deduced that a majority of respondents viewed Google+ positively as being beneficial to IIUM students in improving their communication skill, especially in a team or group based discussion.
This is also inline with the studies by Naeema (2011) where majority of Sultan Qaboos University (SQU) students that were asked, were willing to use social networking sites for better academic communication and learning with all agreed that social networking sites such as Facebook and other social networks are great form of communication that enable groups to meet and discuss matters (p. 99, 100). This shows that students in general are open to new way of learning, as evident in IIUM students’ willingness to use social networking sites such as Google+ in improving their communication skills. In addition, regarding on how IIUM can implement Google+ for students use in improving their communication skills, most respondents perceived that IIUM will introduce Google+ as part of learning material, akin to e-learning which can be advantageous to the student. Unlike -learning where communication mainly occur between the instructor or lecturer with their student (owner of the account) only, Google+ can offer a wide communication between the lecturer and the rest of his or her students and also students with their fellow classmates as long as they have a Google+ account. This is also similar to naeema’s (2011, p. 101) viewpoint where according to her, ‘by integrating social network Using Google+ 11 technologies into the learning environments, students will learn from each other, explore regulations from experiences where students at advanced levels can help beginners’. Similarities between methodology used and the topic of research played a role in the outcome of this research.
Both researches used university students who are active users of social networking sites and both employed quantitative research especially survey using questionnaire in gathering their data. In addition, the topic of research are somewhat similar with each other with Naeema doing a study on social networking as a tool for extending academic learning and communication whereas for EAW research, it tackles on IIUM students’ perception on the use of Google+ in improving communication skill. Using Google+ 12 Conclusion In conclusion, Google+ can be used by IIUM students in improving their communication skill as majority of respondents agreed that Google+ can help improved their communication skill and their optimism in how IIUM can implement Google+ into their curriculum.
In addition, from the data collected, it has also fulfilled the objectives of this study as most of the respondents asked were active users of social networking sites and who mostly used these sites such as Google+ to keep in touch with friends and families and also for academic communication. Through this, the purpose of study which is to examine whether social networking site such as Google+ can really be used effectively by students in improving their communication skill, have been answered. Moreover, through this research, it can aid researchers who want to study on the usage and impact of social networking sites especially Google+ on the development of academic communication among university students in Malaysia as few researches has been done on Google+ and its perceived usefulness in improving communication skills of students especially in Malaysia .
In addition, it can help IIUM on ways to expand the learning environment by tackling on new ways that can aid the learning process by integrating education and social networking sites and widen their perspectives on social networking sites being not just to establish and strengthen social relationship only but it can also help students in academic development which results in an interactive and fun way of learning between the lecturer and students. As the study was done through using limited number of respondents in terms of sample used and the method for data collection, the study may not have a high reliability and it may not reflect the perceptions and views of all university and college students in Malaysia. Using Google+ 13
Thus, due to this limitation, this research can be improved in the future by changing the methods that have been used by this research such as increasing the number of respondents, changing the sample population by choosing students from all universities and colleges in Malaysia or changing the type of research by using qualitative research such as in-depth interview or focus group instead. Thus, by changing the methods used it can lead to a different results of the study. In addition, by changing the purpose and objective of the study it can also direct the researcher to collecting different data and findings, for example, instead of looking at how Google+ can be used for academic development, the researcher can try to study on the impact of Google+ on the academic achievement. Using Google+ 14 References Ahn, J. (2011).
The Effects of Social Network Sites on Adolescents’ Social and Academic Development: Current Theories and Controversies. Journal of The American Society for Information Science and Technology, 62(8), 1435-1445. doi:10. 1002/asi. 21540 Brown, D. (2008). Chapter 2: Historical Perspectives on Communication Technology. In A. E. Grant, & J. H. Meadows (Eds. ), Communication Technology Update and Fundamentals (11th ed. , pp. 30-31). Oxford: Focal Press. Goddard, A. , & Geesin, B. (2011). Unit four: e-language 2: real-time writing; social networking sites. In A. Goddard, B. Geesin, A. Beard, & A. Goddard (Eds. ), Language and Technology (1st ed. , pp. 51-52).
London: Routledge. Golder, S. , Wilkinson, D. , & Huberman, B. (n. d. ). Rhythms of social interaction: messaging within a massive online. Palo Alto: HP Labs. Greenhow, C. , & Robelia, B. (2009). Old Communication, New Literacies: Social Network Sites as Social Learning Resources. Journal of Computer-Mediated Communication, 14, 1130–1161. doi:10. 1111/j. 1083-6101. 2009. 01484. x Naeema, H. J. (2011). Social Networking as a Tool for Extending Academic Learnning and Communication. International Journal of Business and Social Science, 2(12), 93-102. Oxford English Dictionary. (2007). e-kamus 5. 02 Professional Edition. Alaf Teras. Pascopella, A. (2011, October).
Will Google+ Be the Answer for Safe Social Networking? District Administration, p. 1. Using Google+ 15 Reich, S. M. , Espinoza, G. , & Subrahmanyam, K. (2012). Friending, IMing, and Hanging out Face-to-Face: Overlap in Adolescents’ Online and Offline Social Networks. Developmental Psychology, 48(2), 356-368. doi:10. 1037/a0026980 Samovar, L. A. , Porter, R. E. , & McDaniel, E. R. (2010). Communication Between Cultures (7th ed. ). Boston: Wadsworth Cengage Learning. Watson, J. , Besmer, A. , & Lipford, H. R. (2012). +Your Circles: Sharing Behavior on Google+. Symposium on Usable Privacy and Security (SOUPS), (pp. 1-10). Washington. Using Google+ 16 Appendix 1 Using Google+ 17 Appendix 2

Students’ Perception on the Use of Google+

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers.
Changes in the way display and natural search results may be on the horizon. For business owners, that means the effectiveness of the ads they pay for to drive click-throughs might also be about to change.
This week, the FTC issued to Google, Bing, Yahoo and more than 20 other specialized shopping, travel and local business search engines. The letter was in response to a recent survey called “” which demonstrated that most consumers can’t differentiate between paid and organic search engine results.
Search engines have relied upon guidance offered in the FTC’s “,” which compels search engines to ensure that any paid ad or search ranking is clearly marked and distinguished from non-paid results. But as the business of search has evolved, the impact of social media, mobile apps, voice-assisted mobile devices, new types of specialized search results and a competitive search atmosphere has led to a blurring of the lines between paid and organic advertisements, the FTC contends.

Related:
Given the potential to confuse consumers, the new FTC letter requests that search engines:

Use more prominent shading with clear outlines or defined borders to distinguish advertising located immediately above the natural results and other ad results from natural search listings on both desktop computers and mobile devices.
Use text labels that explicitly and unambiguously convey that a given result is a paid ad.
Place text indicating that an ad block contains paid results on the upper-left hand corner, where it is more likely to be read by consumers.

The new FTC letter does not contain any mention of potential disciplinary action should the search engines fail to follow through on the organization’s changes. But assuming that the search engines cited by the FTC do go on to make changes, businesses and consumer can expect to see some changes.
If you’re an advertiser who drives website traffic through pay-per-click (PPC) ads, you may or may not see a small decline in your click-through rate (CTR) as paid ad listings become more obvious to search users. For this reason, it will be important for all PPC advertisers to monitor their campaigns and to implement other PPC best practices that can recapture any traffic that’s lost.
If you’re a consumer who uses search engines for personal purposes, you’ll likely see improved demarcations between paid and organic results. This should make you more able to determine which results have been provided based on their merits and which ones have been purchased with ad dollars.
Related:  

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Google Beats Oracle in $9 Billion Android Trial

Google Beats Oracle in $9 Billion Android Trial.
A U.S. jury handed Google a major victory on Thursday in a long-running copyright battle with Oracle Corp. over Android software used to run most of the world’s smartphones.
The jury unanimously upheld claims by Google that its use of Oracle’s Java development platform to create Android was protected under the fair-use provision of copyright law, bringing trial to a close without Oracle winning any of the $9 billion in damages it requested.
Oracle said it saw many grounds to appeal and would do so. “We strongly believe that Google developed Android by illegally copying core Java technology to rush into the mobile device market,” Oracle General Counsel Dorian Daley said in a statement.

Alphabet Inc.’s Google in a statement called the verdict “a win for the Android ecosystem, for the Java programming community, and for software developers who rely on open and free programming languages to build innovative consumer products.”
The trial was closely watched by software developers, who feared an Oracle victory could spur more software copyright lawsuits.
Google relied on high-profile witnesses like Alphabet Executive Chairman Eric Schmidt to convince jurors it used Java to create its own innovative product, rather than steal another company’s intellectual property, as Oracle claimed.
In the retrial at U.S. District Court in San Francisco, Oracle said Google’s Android operating system violated its copyright on parts of Java. Alphabet’s Google unit said it should be able to use Java without paying a fee under fair use.
A trial in 2012 ended in a deadlocked jury. 
Shares of Oracle and Alphabet were little-changed in after-hours trade following the verdict.
After the first trial, U.S. District Judge William Alsup ruled that the elements of Java at issue were not eligible for copyright protection at all. A federal appeals court disagreed in 2014, ruling that computer language that connects programs — known as application programming interfaces, or APIs — can be copyrighted. 
A flood of copyright lawsuits has failed to materialize in the two years since that federal appeals court ruling, suggesting Oracle’s lawsuit will not ultimately have a wide impact on the sector.
Under U.S. copyright law, “fair use” allows limited use of material without acquiring permission from the rights holder for purposes such as research.
During retrial, Oracle attorneys deemed Google’s defenses the “fair-use excuse.”
(By Jim Christie; Additional reporting by Dan Levine; Editing by Andrew Hay)

Google Beats Oracle in $9 Billion Android Trial

Human Resource Management – the Google Way

Human Resource Management – the Google Way.

Executive Summary
In this project, we discuss the Human Resource practices at Google Inc. They are known as “people operations” headed by Laszlo Bock.
Googlers(Google employees) work hard, and have fun too. The workforce is diversified with international communities, Gayglers (lesbian, gay, bisexual, and transgender), and Greyglers (Googlers over 40 years). We have tried to use HRM Models such as “The Harvard Model” and “The Guest Model” which link the current HRM policies of Google with the theoretical aspect of HRM as a subject. The Harvard model throws light on aspects such as situational factors, stakeholder’s interest, HR management choices and decisions, their outcomes and consequences.

Whereas the Guest Model throws light on aspects such as HRM practices like hiring, training, appraisals, relations, etc. and also aspects such as behavioural, financial and performance outcomes. In accordance with these models we saw that the success of Google lies in its open policy to accept the employee’s ideas. Google has been able to instil creativity and innovation among its employees. The next part of the project gives a detailed idea about the standard recruitment and selection process at Google offices all over the world including India.
Google conducts the GLAT (Google Lab Aptitude test) to see if the prospective employees are compatible with the work environment. Bringing to light techniques such as the Google India Code Jam, through which they hire the best techies from all across India to work for the company. Finally we have given recommendations wherein keeping in mind the drawbacks of some of its practices, we suggest corrective measures.
Introduction
This report identifies the current HRM policies of Google Inc. The company which had less than 20 employees in 1998 now has over 20000 on its pay rolls.
We have evaluated them against the Harvard and Guest model of HRM. Also recruitment and selection procedures have been discussed. Some of them are standard while some unusual concluding with a few recommendations.
Company Overview
Google is one of the leading internet technology and advertising companies in the world. It flagship product is its internet search engine. It also provides advertising services which is its main source of revenue. Google employees named googlers, which are now almost 20,000 in numbers. (Datamonitor 2010)
People Operatons At Google
The HRM activities are classified on the basis of the parameters given by the harvard model and the guest model. Situational factors and Stakeholder interest of the Harvard model and HR practices and Outcomes of the Guest model have been identified w. r. t Google. (Bratton. J and Gold. J 2007) Refer to Appendix for diagrammatic representation.
Situational Factors:
Business strategy and conditions – The mission is to gather the entire world’s information and make it accessible to everyone. At the company data is sacred. Employees are encouraged to voice out inferences from data and not feelings.
It is believed that more data equals more knowledge and better decisions. (Hardy. Q 2005). Its informal corporate motto “Don’t be Evil”, reminds Googlers that being ethical is essential. However this can be debated in view of its acceptance of filtering search results in China.
Management philosophy – The management believes that if any employee fails, his/her managers are to blame. (Sullivan. J 2007)
Labour market – The IT industry has a labour market with engineers from Ivy League Schools (full-timers) as well as contractors.
Task technology – The IT industry is highly dynamic and competitive and to thrive one must continually innovate and delight the customers.
Laws and societal values – There have been instances where Googlers have taken the company to court for outstanding payment of salary and disabled accounts which could prove harmful to the company. (Google 2010)
Stakeholder Interest:
Management –  vice president of people operations, Google. A Chief Cultural Officer or Director of Human Resources is designated to maintain the company’s unique work culture. He is in charge of making sure that the company’s values are adhered to. (Kuntze. R & Matulich. E, 2010)
Community – It gives back to society through its philanthropic wing which undertakes in-kind product donations, volunteering and charity. (Google 2011)
Hrm Practices:
Hiring – Due to the dynamic work environment the company hires people who are quick learners and innovative. (Sullivan. J 2007). The hiring process is quite long and difficult with tests, pre-interview screening and finally at least 4 rounds of interviews.
The Google infrastructure has day care and elder care centres, spa and hair salons, car wash and oil check facilities and everything else that technology obsessed person would need in terms of a benefits package. Employees must work for 70% of their working hours and are entitled to unlimited sick leave, stock options and various other perquisites. (Logan. G 2008)
Work System
The employees have experience in three main areas – human resource, business consulting with good problem-solving skills, statistics and psychology. (Anonymous 2008) Google has an informal ‘value-added’ environment. The environment is creative, fun and relaxed.
Individuality and innovation is encouraged. There is neither dress code nor formal daily meetings. TGIFs or weekly Friday meetings are held where questions can be posed to the co-founders also. Nooglers are given special treatment and made to experience the spirit of co-operation. The downside of such an environment is that Googlers show up late, don’t pay attention, leave early and keep messaging on their mobiles. 20%
Time
Simply put, employees get 1/5th of their time to work on projects of their own choosing. This keeps employees challenged and at the same time provides good business opportunities for the company. Kuntze. R & Matulich. E, 2010). Hourly time isn’t tracked so there’s no way to know what percentage of time people are spending on side projects. The concept functions more as an attitude – that new projects should be started anyone, not necessarily those at the top. Also giving time is of no use if the culture of the company does not support it. Training and Development – Google sponsors lessons in foreign languages. Unique development opportunities are provided to engineers. EngEDU, an engineering training group provides training classes and career development services to them.
It is mandatory to undergo training and development sessions for a minimum of 120 hours/year. Google stresses development of the people through on-the-job learning. It occurs through frequent departmental “tech talks”, new mentors, etc. (Sullivan. J 2007) Appraisal – Google says it puts a “twist on 360-degree feedback by providing functionality for managers and employees to nominate `peer reviewers’ from anywhere across the organization”. Quarterly goals are set and performance evaluations are based on these; the company aims for a 70 percent success rate. Anonymous 2008) Relations – HR practices at Google are coined ‘People Operations’. Employee passion is maintained by limiting bureaucracy. Ideas which are unique are encouraged no matter where they came from. (Sullivan. J 2007) When many employees started to leave it formulated a mathematical algorithm to look for unhappy Googlers. The idea was to get inside the employees head even before they thought of leaving the company. However, it can be argued that it was a waste of money. James Smither, a professor at La Salle University, Philadelphia, says that it doesn’t make sense. “No algorithm is any better than the data you feed it.
And most data about behaviour has questionable reliability. ” If we put in garbage the algorithm will give the same back. (Watson. T 2009)
Long Term Consequences
Individual well-being – Google allows employees to work on any project of their choice which boosts creative thought and instils job satisfaction. (Kuntze. R ; Matulich. E 2010). Career development and tutorial services are provided. ( Sullivan. J 2007) One way Google speeds development is through a yearlong “base camp” training initiative that features a combination of HR specialist training and MBA-like curriculum.
Organisational effectiveness – The Company was placed fourth in Fortune’s list of America’s most Admired Companies and first in the list of Best Companies to Work For. (Hansen. F 2008)and (Logan. G 2008)
Behavioural Outcomes
Motivation – The main factors of motivation in the company is the dynamic environment, quick decision making and a culture where ambitious ideas are not only encouraged but also accepted. (Sullivan. J 2007) Co-operation – Googlers across levels and departments say that it doesn’t matter if they are designing search engines or cooking meals for their colleagues, they feel that their work can change the world. (Salter.
C et al. 2008) Commitment – The thing about Google is that even after 12 years, it continues to instil a sense of creativity and ambition within its employees and now has more than 20000. The freedom given to its workers infuses in them a sense of responsibility and obligation: “Are we taking advantage of what we’ve got here? ” they ask. “Are we doing enough? Are we doing everything we can? ” (Salter. C et al. 2008)
Performance Outcomes
Positive Productivity – Matt Glotzbach(2008) – product management director for google enterprise
Generally a new employee is required to fill out paperwork but at Google it is done electronically. I went to a staff meeting that afternoon and got assigned to figure out how Google could launch Enterprise [applications for corporations] in Europe. I was told to come back with the answer at the end of the week. It was like, ‘Hey, New Guy, you don’t know anything about our business yet, and you don’t have any international experience, but here are some people who can help you. Go figure it out. ‘ We launched in Europe a few months later. ” Innovation – 20% time. Simply put, employees get 1/5th of their time to work on projects of their own choosing.
This keeps employees challenged and at the same time provides good business opportunities for the company. Google services that were all started as individual projects are Gmail, Google News, Orkut etc. (Kuntze. R & Matulich. E, 2010).
Negative Turnover – The Company had to raise the wages by 10 % starting 2011 to reduce defection of workers who were looking for brighter pastures. With $33 billion in cash and a stock market capitalization of almost $180 billion, Google can afford to throw money and shares at its employees. Yet the significance of Google’s across-the-board pay raise extends far beyond corporate competition. Farell. C 2010) Paul Buchheit, a Googler who coined “Don’t be evil! ” is a founder, with three ex-Googlers, of a social-networking company called FriendFeed. Nathan Stoll, who managed Google News, is hard at work on his new company, Mechanical Zoo. Several top people have gone to Facebook, most notably Sheryl Sandberg, who ran Google’s automated ad sales, and Elliot Schrage, who ran PR. (Lashinsky. A et al. 2008)
Financial Outcomes
Profits – Google has matured very quickly in the last twelve years since its inception in 1998. The company’s operating profit and net profit have increased to $8312. million and $6520. 4 million in 2009 respectively which is almost 25. 3% and 54. 3% as compared to the previous years. (Datamonitor 2010)
Standard Recruitment And Selection
The HR Technology and Operations Manager, Melissa Karp says that the fast pace with which Google is growing means that the senior managers have to spend 30% of their time in interviewing prospective employees. The company says every applicant goes through at least four rounds of interviews taken by direct line managers, potential peers and subordinates. Liane Hornsey apparently had to go through fourteen interviews before getting her job.
Once selected and the contract signed, presents are given to the noogler, his/her desk is decorated with balloons and an invitation is given to dine with his/her manager. This tough entry means that only the most talented and culturally compatible people are hired and firing of employees is less. There is not much stress among people over being thrown out. (Wright. A. D 2008) and(Dempsey. K 2007) After anyone applies online in the company, it uses its applicant tracking system (ATS) to weigh in on applicants.
Background information on education and work experience is collected and stored in the ATS. Then it is compared to data about existing Google employees and if there is a match, an e-mail is sent to ask the particular employee for internal references. Employees update the ATS by replying to this e-mail. Google uses its google lab aptitude test (GLAT) which tries to measure his/her compatibility with its work environment. It is put in technology magazines and applicants hand it in accompanied by their resume. It also serves to select those applicants who have the desired skills and mindset for the interview stage. (Willock. R 2007)
Google India Code Jam
The India Code Jam is a contest where software writers are asked to write codes which can land them a job at Google’s Research and Development Centre which otherwise is a long and difficult process. The fastest writer also gets $6,900. It is a hunt to find the most brilliant code writer in South and Southeast Asia. Their problem solving, designing and code writing skills are put to test. Finalists are required to create and test software and finally programme a war-based game. However this contest is so complex to complete that only the most brilliant code writers think of applying.
Google has been unsuccessful in finding these brilliant engineers for its Indian office. According to insiders the Bangalore office wanted to hire 100 employees but their staffs has only 25 people. (Puliyenthuruthel. J 2005)
Recommendations
The work culture of Google is very motivating and challenging. The 20% time concept is a huge success. The perquisites offered are more than any employee hopes for. However, after studying the policies of Google and arguments of various third parties in favour or against them we have come up with a few suggestions for improvement. Employee turnover rate – The number of employees leaving the company has been increasing in the last few years. Some of the cited reasons were low pay, bureaucracy and poor mentoring. We suggest that superiors pay more attention to employees and guide them wherever necessary. Also an environment that is fun may backfire. A balance between work and fun must be maintained.
Mathematical Algorithm – James Smither, a professor of management at La Salle University in Philadelphia argues that the idea of the mathematical algorithm is very unrealistic as the behavioural data may or may not be accurate.
Rather it is suggested that Googlers should be approached directly so as to know why they are dissatisfied. * It has a bad reputation for underpaying the employees, even though they are trying to motivate them by providing stock options. Thus Google should see that the employees they hire are paid in accordance to the work that they do and at the same time see that they are not dissatisfied.
Recruitment – Google India Code Jam is an innovative way of recruiting people, but the only drawback is that it is a very difficult process.
Thus measures should be taken to see that the process is neither too easy nor too difficult, so that the best talent is selected and at the same time it should not deter people from applying.
References

Kuntze R. , and Matulich E. , (2010). Google: Searching for Value. Journal of Case Research in Business and Economics. Volume 2. Pp 2-7. [online]Available at :- http://www. aabri. com/manuscripts/09429. pdf [Accessed on 5 April 2011].
The Finest People, The Coolest Environment. Times Ascent: HR Forum, Empowering Potential, New Delhi. 18th January’ 07. Pp. , 22. [online]Available at :- http://www. myadrenalin. om/india/Downloads/news/CAP_2007_1_18_22. pdf [Accessed on 3 April 2011].
Wright A. D. , (2008). At Google, It Takes A Village To Hire An Employee. HR Magazine. SHRM’s HR Trend. Volume 53. Pp 56-57. [online]Available at :- http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=3;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=36048756 [Accessed on 2 April 2011].
Anonymous (2008)Google’s Lessons for Employers: Put Your Employees First. HR Focus. Volume 85(9). Pp 8-9. [online]Available at :- http://web. ebscohost. com. ezproxy. ancs. ac. uk/ehost/detail? vid=5;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=33764457 [Accessed on 2 April 2011].
Shipman. D (2006). Can We Learn A Few Things from Google? Nursing Management. Volume 37(8). Pp 10-12. [online]Available at :- http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=7;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=21819793 [Accessed on 2 April 2011].
DataMonitor, 2010. [online]Available at :- http://web. ebscohost. om. ezproxy. lancs. ac. uk/ehost/companyinfo? sid=653132a9-31a4-40e4-83bf-024bc4691e5b%40sessionmgr115;vid=5;hid=111;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;authdb=dmhco;AN=5B199F61-608D-4923-B4A3-F5EE15285ADE [Accessed on 1 April 2011].
Verma. M(2008), Google’s HR Dilemma, Human Asset Management, ICFAI Books Volume 1, Chennai, ICFAI University Press, Pp-140-149
Bratton J. and Gold. J (2007), Human Resource Management, 4th Edition, London, Macmillan, Chapter 1.
Work Example- Google (2010), T+D. Volume 64(5). Pp 44. [online]Available at :- http://web. ebscohost. com. ezproxy. lancs. c. uk/ehost/detail? vid=9;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=50256392 [Accessed on 2 April 2011].
Hansen. F (2008). TOP of the CLASS. Workforce Management. Volume 86(20). [online]Available at :- http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=11;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=33066193 [Accessed on 2 April 2011].
Logan, G. ,(2008). Hiring Policy makes Google best place to work in UK: Personnel Today, 3June. [Online] Available at: http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=15;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=33066355 [Accessed on 4 April 2011] Watson, T. ,(2009). A Google Eye: Canadian Business, 16 June. , Volume 82 (11), [Online] Available at: http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=17;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=42208422 [Accessed on 2 April 2011] Willock, R. ,(2007). Google makes the mind boggle with its recruitment challenges: Personnel Today, 6 Feb. , [Online] Available at: http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=17;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=42208422 [Accessed on 4 April 2011] Dempsey, K. ,(2007). Invest more time in Hiring to spend less time firing: Personnel Management, 6 Feb. , [Online] Available at: http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? id=22;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=24663216[Accessed on 29 March 2011] Farrell, C. , (2010). On pay raises, its Google or Bust: Business week, 1 Dec. , [Online] Available at: http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=33;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=55618496 [Accessed on 3 April 2011] Hardy, Q. (2005). Google Thinks Small: Forbes, 14 Nov. ,Volume 176 (10), [Online]Available at: http://web. bscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=30;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=18728217 [Accessed on 1 April 2011] Puliyenthuruthel, J. ,(2005). How Google Searches-For Talent: Business week, 11 April, Issue 3928. [Online] Available at:http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=28;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=16599813 [Accessed on 1 April 2011] Salter, C. , et al. (2008). Google: The Faces and Voices of the world’s most Innovative company: Fast Company, March, Issue 123. [Online]Available at: http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=26;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh;AN=29959444[Accessed on 5 April 2011] Lashinsky, A. , et al. (2008). Where Does Google Go Next? Fortune, 26 May,Volume 157 (11). [Online] Available at:http://web. ebscohost. com. ezproxy. lancs. ac. uk/ehost/detail? vid=24;hid=8;sid=ed72b75c-a4b7-4a49-85f0-b26e67d8e6ff%40sessionmgr4;bd

Human Resource Management – the Google Way

Google And China

Google And China.
In January, 2010, Google took a strong moral stand, declaring that it was no longer willing to censor its search results and might pull out of China if it came to that. Google has millions of users in China and if the company were to discontinue its China operations, it could lose a vast chunk of its Chinese customer base and huge sums of revenue along with it. Yet Google has been adamant not to give in to the unreasonable and unethical demands of the Chinese government, and was preparing itself to do whatever it deemed was the right thing to do, no matter what the consequences may be (Butterfiled, 2010).

Before Google started its Chinese services in 2005, Google. com was accessible in China but in a limited way. The government used to restrict the search results heavily. Baidu. com was the more popular search engine in China. Even when Google. cn came, Baidu remained no. 1, but Google’s use has been growing. Google then expressed its willingness to voluntarily comply with the government’s Internet censorship laws, thereby making the censorship of its search results self-imposed. This Google did thinking that it could better serve the cause of freedom of information by working along with the government rather than against the government.

By voluntarily submitting itself to the “Golden Shield Project,” Google thought that it would have more bargaining power with the government in allowing relatively better access to the search results. Flouting the government’s censorship policies, on the other hand, could result in serious disruption of Google services or severe degradation of the quality of Google’s search results. Therefore though it was morally abhorrent to the Google’s management to lamely give in to Chinese government’s paranoid censorship policies, they had to do it for practical reasons.
Still, Google was censured by the critics for doing so. And then in January of 2010, Gmail accounts of a couple of Chinese human rights activists were hacked, as it was found out, by attacks originating from mainland China. Only the Chinese government had the motive to do so. In the wake of increasingly objectionable and dangerous activities of the Chinese government, Google had to reconsider its decision to cooperate with it. That Google itself became a victim of a cyber attack by the Chinese government changed the way Google looked at the situation.
At that time Google had an ulterior plan which was not revealed. The company only stated that it would overcome the problem of censorship without going outside the legal framework. Now, in China it was not possible lawfully to do away with censorship. What Google said made sense only after it made the move. From March 22, 2010, Google began rerouting all the traffic coming to Google. cn site to Google. com. hk, i. e. , Google Hong Kong. Hong Kong is part of China and yet it operates within a separate judicial framework. Its judicial power is not subject to most of Chinese laws (Helft, Barboza, 2010).
This was the irony of the situation: Google was contemplating to pull down Google. cn for ethical reasons, namely, depriving people of right information or abetting in the spread of disinformation by censoring the Internet is ethically unacceptable; but if it proceeded with its proposal it would be instrumental in bringing about more darkness into the already bleak Internet scene of China. Google’s move away from China could in fact have many more repercussions too. It could, for example, send a signal to other foreign Internet companies wanting to come to China that this country is an inhospitable place to work from.
In all, the position of an average Chinese Internet user who seeks to browse Internet for learning and knowledge would be severely disadvantaged. Internet in China could end up becoming “Chinternet,” markedly different from the global Internet (Chao, Worthen, 2010). The regular prominent global Internet sites and services such as Amazon and MSN Messenger are being less and less used in China, and are giving way to indigenous substitutes. Yahoo and Ebay have already exited the scene. Facebook is blocked in China.
On the one hand, it is a matter of principle for Google not let its search results be heavily censored, a principle which it could put aside for sometime but not for long. On the other hand, if it left China just like it said it would, some very undesirable consequences could follow which would not be good either for China or for the world. If it had no alternative, Google should have compromised on its principle and continued its China operations bearing the burden of censorship. But fortunately, Google had an easy option out, which was to move its base to Hong Kong. References: Butterfiled, L.
(2010). No more Google in China. ICT Blog. Retrieved May 31, 2010 http://weblog. savetibet. org/2010/03/26/no-more-google-in-china/ Chao, L. Worthen, B. (2010). Google. cn search engine close to being shut down in China. The Wall Street Journal. March 31, 2010. Retrieved May 31, 2010 from http://www. theaustralian. com. au/business/news/googlecn-search-engine-close-to-being-shut-down-in-china/story-e6frg90x-1225840856086 Helft, M. , Barboza, D. (2010). Google shuts China site in dispute over censorship. March 22, 2010. Retrieved May 31, 2010 http://www. nytimes. com/2010/03/23/technology/23google. html

Google And China

Google Fiber Team Looks to Cut Costs, Staff

Google Fiber Team Looks to Cut Costs, Staff.
Google has some pretty high expectations for its Google Fiber service — around 5 million subscribers within five years of its launch. As  reports, Google is nowhere near that goal two years into Fiber’s rollout, and it appears that parent company Alphabet is looking to hit the brakes even more.
According to internal Google sources speaking to The Information, Alphabet CEO Larry Page asked Access, home to the Google Fiber business and headed up by CEO Craig Barratt, to cut its staff in half — to 500. And Fiber’s cost-savings won’t just be layoffs; Page also wants Fiber to cut its costs for Internet access , possibly .
Google’s moonshot project for delivering ultra-fast Internet connectivity to various metropolitan areas doesn’t come cheap. According to sources speaking to , it costs Google about $1 billion for each new market it enters, thanks to all the infrastructure issues the company has to deal with when trying to deploy fiber. That includes covering the “last mile” — as it’s often termed — between an area’s existing fiber-optic infrastructure and the specific homes and businesses getting wired up for Google Fiber.

It’s expensive enough that Page himself recently took some time on an Alphabet shareholder call to discuss how the company is looking to potentially move to gigabit wireless point-to-point transfers to cover this gap, which could allow Google Fiber’s rollout to continue at a significant cost savings. With that comes an assumption that this unproven millimeter wave technology works as well as Google expects it to — in more conditions than just a bright, sunny day with nothing blocking the signal, that is.
As Page put it, moving to wireless for the last leg of Google Fiber’s trip to a home or business would be “cheaper than digging up your garden” — perhaps up to one-fifth of Fiber’s current deployment costs, as some sources have suggested.
If millimeter wave technology sounds familiar, it’s the same kind of setup that Starry is looking to use for its internet service offering. The company recently released its Wi-Fi Station — a simple touch-screen router — in advance of an  that uses big access points (Starry Beams) to shoot a millimeter-wave signal to an antenna you attach to your house or apartment (a Starry Point). This antenna then beams the signal into your house (likely to your Starry Router, or other Starry devices), which serves as the backbone for your home network.
Still, despite potential cutbacks, Google Fiber is coming to Salt Lake City. Residents there can now  TV and Internet service until Oct. 20. Google  plans to launch there in March 2015.

Google Fiber Team Looks to Cut Costs, Staff