Case study Situational analysis and Marketing Plan

Case study Situational analysis and Marketing Plan. A. Situation Analysis
5Cs: Context, Competitors, Customers, Collaborators, and Company
SWOT Analysis (Internal and External Analysis)
Develop SMART Objectives keep in mind the KPIs upon which you will be assessed
B. Marketing Strategy
STP: Segmentation, Targeting, and Positioning (Determine the Value Proposition)
C. Marketing Mix
4Ps: Product, Place, Price, Promotion (Determine How to Deliver Value)

So basically create a marketing plan for the company in the case after you read all the important information so the company would maintain and increase its profitability and market share. Please read the case carefully because it also has alot of information that would help you creating a measurable good marketing plan as included in the results above.

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