Case Study: Polaris and Victory

Case Study: Polaris and Victory

 

Case Study: Polaris and Victory

The Polaris industries is one of the leading manufacturers of heavyweight motorcycles in the United States. An analysis of the company’s project Victory has informed how Polaris has over time established itself in the motorcycle business, which is laden with stiff completion, to the point of having a recognizable brand name in the US, Canada, and Europe.

Analysis of the Polaris & Victory

In the early 1990s, Polaris ambitions to expand their business resulted in investigations of various industries in connection with competition, size, level and new trends. This ultimately led to the discovery of the motorcycle business, which according to the company’s researchers, had a promising market. After conducting a further survey in motorcycling, Polaris finally decided to pursue the production of heavyweight motorcycles.

Every successful company has its share of ups and downs, and Polaris is no exception. Looking into the company’s strengths, the acquisition of the Indian Motorcycle Company is a good indicator that the Polaris Company is well endowed with financial resources. In addition, Polaris Industries has made another acquisition by buying a minority stake in Brammo, a company that makes electric locomotives among other technologies. Moreover, Polaris has a good history of design, manufacturing, and distribution of recreation vehicles, and loyal customers and a strong brand name from their heavyweight motorcycles. Despite the company’s strengths, Polaris’ employees are not protected by any union, and this allows the company to lay off some employees anytime a crisis strikes.

 

Analysis of the Polaris & Victory

Case Study: Polaris and Victory

Polaris’ biggest opportunity has been the expansion of its business into motorcycle production. The company produced its first motorcycle prototype in 1994 and later followed the release of thoroughly analyzed and designed heavyweight motorcycles which encountered impressive success. Considering threats, Polaris has over time faced competition from rival motorcycle manufacturers such as Harley-Davidson, Indian and Excelsior-Henderson. For example, when Victory (Polaris project name for their motorcycle development) first entered the market, Harley-Davidson was the top heavyweight motorbikes manufacturer with a market share of about fifty-four percent. Other than the rivals who produced heavyweight motorcycles, there have emerged new entrants into the market who have offered diversification by producing electric bikes and are gaining significant popularity.

There has been a steady rise in the number of companies that manufacture motorcycles yet not a single one of them has addressed any plans of taking care of societal needs and conserving the environment. The Polaris Company, for example, seems to be focused more on the sales and profit margins it makes annually, giving little regard to social responsibilities. The company’s projection for the future looks into patterns of demand and revenue generation which is solely profit-oriented.

 

Case Solution & Analysis

Case Study: Polaris and Victory

The formulation and execution of project Victory have portrayed the project managers as well as the team members as visionary, hardworking and tenacious. Notable, from the Victory, is that proper planning, designing and implementation of a business strategy are key to achieving success. Right from the time, the project kicked off, the Polaris personnel continually did intensive research until it was finally time to produce their prototype. Polaris first heavyweight motorbikes were received well in the market because the company had taken time to investigate and research before producing and knew just what aspects in a motorcycle the market needed.

Recommendation

Polaris Company is doing well compared to its rivals in terms of revenue generation and market shares. However, since there is no evidence of any corporate social responsibility from the case, I would recommend the company’s leadership to master the art of creating wealth while at the same time addressing societal needs and challenges in addition to conserving the environment.

Conclusion

In summary, by looking at the profit margins of the Polaris Company and how it compares with its competitors, project Victory has undoubtedly made significant success and rewarded the project managers together with their