Write a Business Proposal for Management—A Social Media Policy for Stone Goose Company. Full assignment instructions are located in the Course Project area under the Introduction and Resources area.
For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principal change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims. Week 7’s Business Proposal should present the key items that need to be included in the social media policy and why.
Please ensure that you have submitted a well written final copy that fulfills the assignment instructions.
Apply the three-step process of writing: plan, write, and complete.
Prepare an outline of your research paper before you go forward.
Complete a first draft and then go back to edit, evaluate, and make any changes required; use paragraphs, avoiding lists and bullets.
Use 12-point Times New Roman font, double-space all text, and use one-inch margins.
The first page should be a title page that includes the following:
Title of presentation
Course name and number
Use page headers and footers that include page numbers.
Your paper should begin with an Executive Summary. The Executive Summary appears at the beginning of the paper, but it is the last section that is written. Introduce the subject and why the subject is important. Preview the main ideas and the order in which they will be covered. Establish the tone of the document. This introductory section is the hook to grab the reader’s interest.
In the body of your paper, break out each main idea you will use and provide evidence. Show some type of division using headings and subheadings. Avoid long paragraphs.
Use visual communication to further clarify and support the written part of your report. You could use example graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, tables, and Gantt charts.
Your paper should end with a Summary or Conclusion, which restates your objective and convinces your reader to accept your plan.
The final page of your paper should be a Reference page, Bibliography, or Works Cited page showing your sources of research. There should be corresponding in-text citations or footnotes for each of these referenced sources. While we study wiki websites in this course, use of them as a valid resource is discouraged.