business-level strategies for Coca-Cola. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
business-level strategies for Coca-Cola: SWOT
A marketing strategy usually consists of some default points for its establishment. The most important of those being the organisational short-term and long-term goals. This is followed by analysis of the market the organisation plans to establish its business into. For a service-based industry, targeting the relevant customers and expanding the client domain is of utmost importance. Also, making a SWOT (strengths, weaknesses, opportunities and threats) analysis of provided services or sold products will help the organisation to analyse itself.
A successful marketing strategy will create a win-win situation for both, customer and the organisation. Needless to say, customer satisfaction will in turn increase the organisation‟s brand value and create an edge over the competitor. It helps in creating a realistic plan of approach which states the methods to achieve the stated goals. Once the strategy and plans are ready, the company can search for ways to implement the plans making the process highly efficient.
Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3-which company is most likely to be successful in the long term and would it differ in slow-cycle and fast-cycle markets?
Use at least three quality references. Note: Wikipedia and other websites do not quality as academic resources.