Brief history of Boeing and the strategic models

Brief history of Boeing and the strategic models

Brief history of Boeing and the strategic models. The Boeing Company is one of the world’s leading aerospace engineering companies and employs more than 170,000 people worldwide. As well as being the largest manufacturer of commercial jetliners, Boeing is also involved in designing and manufacturing satellites and defense systems.

For decades, Boeing maintained a competitive advantage through the technical performance of advanced aerospace products. Over the last five years, business strategy has shifted steadily in favor of financial performance through cost-cutting, savings of assets, and increasing reliance on global suppliers.

The Airlines industry is responsible for about 11% of greenhouse gases emitted by the U.S. transportation sector. Aviation’s share of greenhouse gas emissions was poised to grow as air travel increased and ground vehicles used more alternative fuels like ethanol and biodiesel. Boeing estimates that biofuels could reduce flight-related greenhouse-gas emissions by 60 to 80%. The solution blends algae fuels with existing jet fuel.

What type of engineers works at Boeing?

  • Electronic & Electrical Engineering.
  • Flight Engineering.
  • Materials, Process & Physics Engineering.
  • Mechanical & Structural Engineering.
  • Product Security Engineering.
  • Production Engineering.
  • Software Engineering.
  • Systems Engineering.
  • Test and Evaluation Engineering.

Boeing Industrial Engineers directly influence the design, build, and delivery of Défense, space and security systems, commercial jetliners, and aftermarket support. They are vital to innovating the production system and accelerating digital transformation.

 

 

Boeing’s strategic options and associated risks

Brief history of Boeing and the strategic models

Brief history of Boeing and the strategic models

Assume you are part of the strategic team working on Boeing’s current and future moves, representing the Engineering Department. You must prepare a report with your own recommendations and conclusions. The focus should not be on the history or a summary of the case study but on your research on current developments and future steps. Your focus should be on the technical and operational contribution to the company strategy. How can you, as an engineer, contribute to the decision-making and the profitability of the company?

The report must contain:

  • The analyses you have done, including a brief history of Boeing and the strategic models they have used through the years
  • The strategic options you selected with the associated likely risks
  • The action plans to implement the selected strategies that involve operations and engineering
  • The expected outcomes of your recommendations

 

What is Boeing’s business model?

The objective of this assignment is to help students analyse a specific company and its historic strategy and deepen their understanding of the strategic choices available to the company and the likelihood of success in implementing new strategies. Demonstrate how engineering can contribute to strategic choices and implementation and, therefore, to business performance. The assignment will cover learning outcomes 1, 5 & 6.

 

 

The assignment should be written in a business-style report format rather than a typical academic essay format. This assignment should reflect good strategic thinking and recommendations based on sound/logical business arguments and the contents delivered in class. Evidence on the use of references or a bibliography should be present. As this module is part of a Business Programme, students are expected to use tables, charts and other visual elements to support their views and analyses since this is common practice in the business environment.