Brand selection and effect on attitude

Brand selection and effect on attitude. Select a brand that you feel very strongly about (whether like or dislike) and discuss it
by creating a new thread in the forum and discussing it in a new post.
Make sure to include responses to the following:
 How would you describe your attitude toward it? (Remember, attitude is made up of
affect, behavior, and belief/mental activity)
 How would you describe the brand? The brand’s personality? 
 What do you like (or dislike) about it as a brand?

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