Applying regression analysis to the main problem being solved

Applying regression analysis to the main problem being solved

applying regression analysis to the main problem being solved, key issues, and/or root causes. Students will be tasked with applying the appropriate analytical tools to case data, both quantitative and qualitative. More specifically, students will learn how multiple regressions can be used to understand multivariate relationships, practice multiple regression model building, and understand the different uses of regression.

Analysis Section

Make sure that you address the problem/issues/questions in the caseā€¦

Share descriptive stats and relevant graphical analyses
Build a statistical model to explain the relationship b/w sales and promotional efforts and interpret the regression output.
Does the in-store demo program boost the sales? If so, for how long does the sales lift last?
What other factors affect the sales of GB products?
Recommendations for GB?
Recommendations for your model and/or future research?

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