Apple Company’s Mission and Organizational Culture. Apple is an American multinational company that designs and sells computer software, personal computers and consumer electronics. Some of the Apple’s popular products include apple watch, iPad and iPhone. Apple was founded by Steve Jobs and Steve Wozniak in 1974 in California. The company’s organizational culture is a key factor in its success. Apple develops and integrates its employees into an organizational culture that facilitates creativity, innovation, secrecy and observance of the company’s mission statement.
Apple’s mission statement is specific to what the company does. Apple’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad” (Godfrey 165).
Apple Company’s Mission and Organizational Culture
The mission statement comprises of details of certain products to indicate the company’s current status. Additionally, the mission statement includes Apple’s future actions. The statement describes that apple will define the future of computing devices and mobile media. This part of the mission statement implies that Apple will continue focusing on research and development of devices. Apple’s mission statement is accurate in describing the company’s current situation and future plans.
Apple’s organizational culture has key features including creativity, innovation, secrecy and moderate degree of work pressure. Firstly, Apple’s organizational culture highlights the importance of creativity. Therefore, the company selects employees based on their skills, knowledge and creative abilities. The employees involved in product research, design and development at Apple must be creative. Godfrey (166) agrees that Apple recruits the very best employees to improve its human resource. This key feature of the company’s organizational culture enables Apple to develop solutions to consumer and business needs.