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Advertisement analysis and rhetorical analysis

Advertisement analysis and rhetorical analysis. Drawing on the material and readings of classes 2, 3, 4 (Foundational Theories), write an essay in which you critically analyze and interpret the framing and packaging of the advertised tech product. Pick 1 specific tech gadget or device (e.g. iPhone, PlayStation, Chromebook, etc.) or platform service (Uber, Airbnb, Spotify) and analyze how the advertisement (it could be either a video clip or a still image) portrays the relationship between technology, user, and society. Try to draw from the weekly readings, particularly theories and concepts such as “bias of communication”, “technological determinism”, “social construction of technology”, “Californian Ideology” and so on. Through analyzing the specific wording, images, and/or discourses used in the ad, how does it demonstrate (or misfit) the key theories and concepts we examined? As for the structure of your essay: Start with a very brief introduction of the studied advertisement.

Advertisement analysis and rhetorical analysis

The bulk of the essay should be your analysis using key concepts from lecture and reading. In your analysis, consider the following (elaborate on relevant questions and you don’t need to comment on all if they don’t apply): – What kind of future, dream, or promises the advertisement sells to the individual user and to the broader society? What aspects are they missing, or not showing in the advertisement? – How does the ad portray the role and agency of the individual/user? – Does the advertisement showcase the tech product’s ability to structure user experience of time and space? How does this reflect on the time or space bias of modern communication? Option 2: Drawing on the material and readings of classes 2, 3, 4 (Foundational Theories), write a commentary on Netflix’s documentary The Social Dilemma. Pick 1 or 2 key issues discussed in the documentary and provide your analysis and draw from the weekly readings, particularly theories and concepts such as “bias of communication”, “technological determinism”, “social construction of technology”, “Californian Ideology” and so on. As for the structure of your essay: Start with a very brief introduction of 1 or 2 key issues you extract from watching The Social Dilemma (you can include the specific minutes where the issues were talked about for quick reference). The bulk of the essay should be your analysis of the documentary, incorporating key concepts from lecture and reading. In your analysis, consider the following (elaborate on relevant questions and you don’t need to comment on all if they don’t apply): – What kind of future, dream, or promises (on an individual and/or societal level) the documentary promotes? What aspects and alternative voices are they missing, or not showing in the documentary? – How is the role and agency of the individual/user portrayed in the key issues discussed? Have you experienced these issues in your personal experience? And do you agree with the solutions/propositions provided in the documentary? Any

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